Sr. Marketing Manager - Consumer Engagement

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Responsibilities:

• Create an engagement playbook that draws on a breadth of marketing channels/performance -- with a focus on email, direct mail, SMS, digital and our important customer internal channels. 
• Be the champion of Included Health marketing engagement best practices in order to “sell in” those playbooks to our diverse customer base.
• Develop best practice case studies and other marketing communication tactics that drive adoption of our marketing tools.   
• Draw insights from members and serve as their voice in product, and communication development 
• Develop consultative and strategic relationships with our customers on the topic of communications and member marketing
• Create and execute strategic communications plans for your large market accounts. These plans should include broad-based and targeted campaigns that focus on driving awareness, activation, and utilization of Included Health products and services
• Develop high-impact, convincing oral and written presentations of creative concepts
• Measure and share campaign performance to internal (growth marketing, product, and account team) and external (customer) stakeholders

Qualifications:

• Minimum of 7 years of experience in consumer marketing
• BA or BS required 
• Excellent writing and communication skills -- able to build credibility with our customer through ‘in person’ meetings and also able to develop written communications that summarize and sell-in our engagement plan recommendations.  
• Superb organization; comfort managing a project from creative inception through execution and into analysis
• Demonstrated ability to be a self-starter, who can work independently and proactively
• Delight in being detail-focused
• Data oriented! Be excited to jump into analyses
• Excitement to develop hypotheses and methods for testing and verification
• Proficiency in content production especially for social and direct mail channels
• Ability to flourish in a fast-paced startup environment
• Ability to work well cross-departmentally 
• Passion for the Included Health product suite; belief that our services can transform how we access and utilize health care