Sr Marketing Manager; Multicultural- Bilingual (REMOTE)

The Sr Manager Multicultural Marketing & Transcreation plays a lead role in developing and delivering multicultural marketing strategies to meet business objectives and goals for enterprise-wide support. This includes overarching segment strategies, new growth initiatives, consumer journey work, research, and localized market strategies. Key accountabilities and responsibilities include collaborating with, coordinating, influencing, and consulting various enterprise-wide departments/teams in multicultural areas to identify, design, create, execute, measure and report on market leading strategic and tactical marketing plans, promotional plans, campaigns, and launch plans that drive awareness, engage, educate, and retain members, promote and drive demand and utilization of organizational services, and support revenue and business goals. This role is the technical lead that oversees a team with diverse transcreation, and translations consultants dedicated to the design and support of enterprise-wide multicultural initiatives and tactics to include marketing, communications, legal, compliance, service, retail, sales, etc.

What You Will Be Doing:

• Manage team to achieve overall team and company goals. Review and adjust team workloads to align with priorities. Challenge and mentor team members to support overall satisfaction and performance.
• Manage external vendor relations to include liaison with Procurement, SCM systems, Finance, Corporate Payables and Budget Management
• Strategy: Drive, innovate, coordinate, and collaborate on multicultural/translations/transcreation with others to ensure the development of "Go To Market" marketing plans (initiatives, messages, and activities to articulate and promote brand value and promise for consumer segments and clients
• Ensure coordination and clear communication among all stakeholders throughout duration of campaign/project to include the management, tracking and regular reporting on deliverables
• Strategy: Provide perspective, thought leadership, guidance, and professional expertise to, and drive insights for marketing strategies and communication tactics associated with sales enablement and member retention
• Serve as the primary point of contact for all multicultural/transcreation/translations management, execution initiatives, and other related activities across businesses
• Identify, coordinate, and manage campaign and project deadlines and resource requirements
• The essential functions listed represent the major duties of this role, additional duties may be assigned.

What You Must Have:

6+ years related work experience. Experience Details: Translations/Transcreation Team Leadership

5+ years direct supervisory/management experience

Related Bachelor's degree or additional related equivalent work experience

Fluently bilingual in Spanish (spoken and written)

Experience using translations software and applications

Vendor management experience Traffic management experience

What We Would Prefer You Have:

SDL/Trados software experience

PowerPoint, Excel, etc; Microsoft Suit Agency experience with multicultural consulting Experience working in highly regulated industry (Health care a plus)

General Physical Demands

Sedentary work: Exerting up to 10 pounds of force occasionally to move objects. Jobs are sedentary if traversing activities are required only occasionally.

What We Offer:

As a Florida Blue employee, you will thrive in our Be Well, Work Well, GuideWell culture where being well as an individual, and working well as a team, are both important in serving our members and communities.

To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to:

• Medical, dental, vision, life and global travel health insurance;
• Income protection benefits: life insurance, Short- and long-term disability programs;
• Leave programs to support personal circumstances;
• Retirement Savings Plan includes employer contribution and employer match;
• Paid time off, volunteer time off, and 11 holidays
• Additional voluntary benefits available; and
• A comprehensive wellness program

Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.

To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases.

Annualized Salary Range: $85,900 - $139,600

Typical Annualized Hiring Range: $85,900 - $98,000

Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.

We are an Equal Opportunity/Protected Veteran/Disabled Employer committed to creating a diverse, inclusive and equitable culture for our employees and communities.