Sr Marketing Manager - The Toro Company

Who Are We?

The Toro Company is a homegrown, Minnesota-based company that has been in business since 1914. We pride ourselves on providing world class equipment to help maintain the environment that we love, while putting an emphasis on giving back to the communities that surround us. From residential lawns and gardens, to venues such as St. Andrews Links and Target Field, we are a company with a global footprint and a passion for helping people beautify whatever landscape they may be in. With 100 years of operation under our belt and an average employee tenure of 15 years, come find out what makes The Toro Company the best place in the Twin Cities to build a career.

As the Senior Marketing Manager for The Toro Company's Residential Landscape Contractor (RLC) division, you will lead, plan and direct go-to-market initiatives while maintaining key customer relationships with our mass and dealer channels.

Responsibilities include development of appropriate objectives, strategies and tactics built on a customer-first mindset to ensure the optimal performance amongst our three core customer groups: Suburban Urban, Home Owner with Acreage and Professional. Scope of work includes product go-to-market, marketing communications and automation leadership, channel delivery and ensuring appropriate media, brand and messaging mix that resonates with each core customer group. This role works cross-functionally with product management, sales, marketing communications, customer care and integrated supply chain leadership teams.

What Will You Do?

• Utilizing a deep understanding of end user needs, you will partner with your team and define the product vision and strategy for each core customer group
• Establish a compelling vision, strategy and business case for each core customer group along with an annual plan to reach customers at their level
• Engage with mass channel and dealer sales partners to deliver on business financials and strategic category objectives and support event activation as needed
• Act as a thought leader for product management and brand execution while achieving buy-in from divisional and executive leadership
• P&L accountability, category annual plan and team leadership for RLC brand activation
• Leverage consumer insights, in-market voice of customer and emerging trends to elevate a market leading brand customer portfolio that capitalizes on electrification and automation market trends
• Develop clear roadmaps and competitive benchmarking to ensure RLC product categories are best-in-class

What Do You Need?

The right candidate will be naturally curious, collaborative and possess emerging technology experience, including brand activation focused on emerging technologies. The Senior Marketing Manager will also need to have exceptional people leadership and influence skills as they work broadly across the organization (engineering, marketing, sales, IT, integrated supply chain) and with important mass and dealer channel partners. The ideal candidate should also have experience delivering strategic vision and presentations to senior executive leadership.

• Emerging technologies experience, including product portfolio electrification and/or IoT
• Strong customer orientation, including experience leading Voice of Customer
• Legacy of P&L leadership and delivering on company financial commitments
• Passion for providing market leading product launches on time and within project scope, including minimum 7 years of successfully managing brand marketing efforts
• Ability to lead teams and develop go-to-market strategies
• BA or BS Degree in marketing related discipline required with 10+ years marketing experience
• MBA preferred with experience in consumer, mid-price/premium products
• Must possess strong analytical skills and demonstrated superior interpersonal, supervisory and leadership abilities for project/team management
• Must possess excellent interpersonal and communications skills, exhibit initiative and be a team player fully supportive of division and company objectives and culture
• Travel: Up to 25% travel

What Can We Give You?

At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits - The Toro company offers employees at our Bloomington, MN HQ location a variety of perks, including:

• Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.

• Location - Conveniently located near both St. Paul and Minneapolis, we are centrally located for most commuters!

• Food - Take advantage of our onsite cafe, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day.

• Wellness - The Toro Company's HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical wellbeing, TTC offers a variety of mental health and financial health resources to all employees.

• Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community.

• Summer Hours - Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday.

• Flexible Work Arrangements - This team is currently implementing a hybrid work schedule. The opportunity to collaborate in the office and work from home part-time, has promoted team-building and flexibility. #LI-Hybrid

• Competitive Salary - The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with the Even app.

We are proud to be an Equal Opportunity Employer and consider qualified applicants without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit based factors. We celebrate diversity and are committed to creating an inclusive environment for all employees.