Sr Partner Marketing Manager
Job Description
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Adobe's mission to change the world through digital experiences has never been more relevant. Our newly launched product, Adobe Express, is central to Adobe's strategy of creativity for all. This is an exciting time to join the campaign strategy team to help this new product gain momentum through marketing.
About The Role & Team
We are looking for a versatile and high-energy Sr. Partner Marketing Manager to drive the strategy, development, and implementation of campaign marketing efforts with our top Global Partners and always-on motions to scale. You will work directly with key Partner leaders, Sales, integrated marketing team, Product Marketing and Regional field marketing and partner teams, to develop joint marketing plans - encompassing market awareness and demand generation programs designed to meet revenue targets for joint GTM offerings/ solutions. Campaign strategy development, relationship management skills, adaptability and experience marketing in a high-technology, dynamic environment is crucial to your success.
As a Senior Partner Marketing Manager, you will:
- Develop an integrated partner campaign strategy that mobilizes the partner ecosystem around co-selling and co-marketing.
- Work closely with partnerships, field marketing, sales, and other teams across the company to design, build, and scale a set of repeatable, partner GTM programs, including partner communications and joint demand generation activities
- Work with our prioritized partners to bring our collective GTM vision to life-including driving strategy development, implementation, and reporting
- Build strong working relationships within our marketing teams, create joint messaging, and create global marketing campaigns and content, while having storytelling and content creation skills with the ability to craft and refine joint narratives with partners
- Track and measure program success, continuously improve and maximize results
You'll be a great addition to the team if you have:
- BS Degree is preferred or 8+ years of relevant partner marketing experience
- A consistent track record of devising, executing, and measuring partner GTM programs
- Driven effective global and regional partner marketing and field marketing programs
- Experience with social media marketing or mobile marketing is preferred.
- Managed and allocated budgets across programs and agencies to develop content, programs and activities integrated in the marketing plans
- Evaluated program impact and efficacy trends and provide analysis and recommendations
- Experience reporting to both marketing and the business around Alliance KPIs on a regular basis.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $123,200 -- $238,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Date Posted
03/03/2023
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