Sr Product (Loyalty) Manager
Job Description
What's Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today!
The Sr. Manager, Loyalty (Product) is accountable for building Papa John's sales and brand equity by leading key customer initiatives including CRM, customer analytics & insights, Martech strategy and the evolution of the Papa Rewards loyalty program. He/she is responsible for leading all product feature and functionality enhancements for Loyalty, CRM capabilities, and broader targeted marketing activation including oversight for the build out of marketing automation. He/she will play a critical role in the customer experience transformation initiative currently underway.
Duties and Responsibilities
- Lead execution of strategies to increase transactions, ticket, restaurant and Papa John's International (PJI) profit and consumer lifetime value including the use of the Papa Rewards loyalty program.
- Understand consumer needs and internal stakeholder priorities to define business and digital product objectives
- Drive insights via user feedback, competitive research, industry best practices and digital product analysis
- Lead the creation, management, and prioritization of the product roadmap, features and backlog in order to drive release planning for the technology, engineering & insights teams
- Manage the customer-centric documentation (user stories/features/requirements) for the digital roadmap and product backlog
- Provide subject matter expertise & oversee the execution including channel specific regulations and industry best practices driving towards a best-in-class experience
- Coordinate with all cross-functional support groups including creative services/brand, media, legal, deal management, marketing analysis and supporting CX/Tech teams.
- Administration: Monitor budgets and avoid overruns; track milestone calendar & escalations; provide daily & weekly reports; full production campaign launch; identify and resolve blockers in day-to-day activation; hold regular stand-ups to maintain progress, detailed briefs & execution requests
Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work - but let's face it - it's also pizza! If you want a fulfilling career with a company that's always moving forward, we're the right place.
Papa John's is a Federal Contract employer who participates in E-Verify to confirm employment eligibility for each new team member. For more information please view the following PDFs: E-Verify Poster (English) - Right to Work Poster (English) - E-Verify Poster (Spanish) - Right to Work Poster (Spanish) Papa John's is an Affirmative Action and Equal Opportunity Employer. For more information please click on the following PDF. See terms & conditions for site use.
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Date Posted
07/31/2023
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