Sr. Product Marketing Manager (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted and we are dedicated to treating the whole person not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized but rather is embraced as an integral part of one's overall well-being. 

We believe that by providing quality care that is both evidence-based and compassionate we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Rula is a remote-first company. We currently hire in most U.S. states with the exception of Hawaii.

About the Role

We are seeking a Sr. Product Marketing Manager B2B to be the connective tissue between Rula’s go-to-market strategy Sales and B2B Marketing teams. This person will own B2B positioning and messaging across multiple priority audiences — turning market insights buyer research and field intelligence into crisp deal-winning assets that help our Sales team close. You will own and evolve the foundational GTM toolkit that powers Rula’s commercial growth: pitch decks one-pagers battlecards and case studies all grounded in a sharp consistent narrative. This role sits at the intersection of strategy and execution—ideal for a PMM who loves the craft of positioning and the satisfaction of seeing their work move pipeline.

Required Qualifications

• 7+ years of relevant experience

• 3+ years of experience in product marketing domain space including within marketplaces employer benefits landscape healthcare industry and/or in a B2B2C context

• Demonstrated ability to create audience-specific messaging frameworks and positioning for complex multi-stakeholder buyers

• Comfort working across multiple B2B audiences with dedicated expertise building and maintaining a B2B sales toolkit (pitch decks one-pagers battlecards case studies) from low baseline

• Quantifiable track record of partnering closely with Sales teams to gather field insights and translate them into deal-winning assets and messaging

• Experience utilizing a user-centric mindset conducting primary research to develop buyer personas and ICPs

• Proven AI fluency — actively leveraging AI tools to accelerate drafting research synthesis and asset creation

Preferred Qualifications

While having the preferred qualifications enhances your candidacy having all of them is not mandatory. We encourage all interested applicants to apply even those who may not meet every preferred requirement.

• Previous experience working directly in mental healthcare industry

• Strong executive communication and presentation skills; with comfort presenting strategy and recommendations to senior leadership

• 1+ years experience at a high-growth start-up

We're serious about your well-being! As part of our team full-time employees receive:

• 100% remote work environment: Working hours to support a healthy work-life balance ensuring you can meet both professional and personal commitments (must be based in United States currently not hiring in Hawaii)

• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

• Comprehensive health benefits: Medical dental vision life disability and FSA/HSA

• 401(k) plan access: Start saving for your future

• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

• Paid parental leave: Available for all parents including birthing non-birthing adopting and fostering

• Employee Assistance Program (EAP): Support for your mental and physical health

• New hire home office stipend: Set up your workspace for success

• Quarterly department stipend: Fun team-building activities or in-person gatherings

• Wellness events and lunch & learns: Explore a variety of engaging topics

• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences fostering a sense of community and belonging for all

Our team

We believe that diversity equity and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe seen heard and valued.

What We Do

We believe that when access to quality mental healthcare improves patients providers and payers all benefit. And that’s why we’re on a mission to make mental healthcare work for everyone. We remove barriers and strengthen connection points between patients providers and payers to improve mental health outcomes. With Rula it’s easy for patients to find a high-quality therapist or psychiatric practitioner who meets their unique needs accepts insurance and is taking new patients. For providers Rula offers the flexibility of private practice while also filling caseloads and offering the necessary behind-the-scenes support. Rula handles the marketing credentialing billing and admin tasks so providers can focus on what they do best: providing care to those in need. Rula is a remote-first company with teams who specialize in the areas of Clinical Partnerships Operations Marketing Engineering Product and more. We’re committed to reimagining how mental health is treated.

Why Work With Us

As a remote company we're intentional about the culture we're building. We write things down we communicate clearly we follow-up and we follow-through. We have high expectations for our team and empower individuals with a high degree of trust and autonomy. In turn we expect that individuals operate with a sense of ownership in everything.

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