Sr Product Marketing Manager

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

This role will be responsible for managing all aspects of the Elements business – Photoshop Elements, Premiere Elements, bundle of the two products -

• Annual and quarterly budget planning
• Marketing and promotional planning and execution
• In-product communications plan
• Product planning
• Revenue responsibility
• Lead all aspects of launch execution with cross functional teams
• Work closely with the retail channel and OEM sales teams
• Work closely with the product managers to drive new features for each annual release and develop product plans

Manage Direct Marketing Manager –

• Develop new user, upgrade, trial conversion emails
• Develop social and paid media and search campaigns
• Develop new feature and overview videos for launch
• Analyze results and optimize programs
• Manage creative agency for all creative deliverables

Manage Web Experience Manager –

• Responsible for all Adobe.com web page layout, development and execution
• Execute quarterly promotions
• Drive launch updates, localization and launch day execution
• Test and optimize web pages
• Analytics and optimizations

Requirement:

• BA/BS degree preferred OR 7+ years in Product Marketing or marketing.

• Strong communication and relationship-building skills 

• Strong results orientation combined with excellent judgment and problem-solving skills 

• Ability to think strategically as well as manage hands-on execution

• Analytical mindset with the ability to interpret data and make data-driven decisions

• Ability to work collaboratively in a fast-paced, dynamic environment and adapt to shifting priorities 

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $117,900 -- $209,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.