Sr Specialist Public Relations

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Job Description:

Education:

• Bachelor’s degree in relevant field of study or equivalent years of related work experience such as public relations, corporate communications, or journalism
• Bachelor’s degree in English, communications, marketing, journalism or other related field preferred

Work Experiences:

• 3+ years of related work experience in related field or role such as PR agency, corporate communications, media relations

Skills:

• Ability to Manage projects effectively and work with cross-functional team members
• Effective listening, writing and oral communication skills
• Ability to prioritize, solve problems independently and work effectively under pressure when necessary
• Detail oriented, proven organizational skills
• Team player at all levels
• Excellent customer service skills
• Work independently and contribute to team projects
• Proficient in MS Office products (Word, Excel, and PowerPoint), Microsoft Outlook or similar e-mail system, and media monitoring software
• Acceptable level of hearing and vision to perform job duties

Responsibilities:

• Partner with Public Relations Manager, Community Relations Manager, and Regional Marketing to ensure community programs, brand activations, and initiatives obtain maximum exposure via media and social media where necessary
• Build and maintain strong relationships with key journalists and editors on local and national levels
• Proactively pitch newsworthy company stories, initiatives, and expert insights to secure placements
• Serve as company spokesperson in multiple forms of media, i.e. TV, print, radio, social media
• Responsible for the training of media spokespeople including store directors and managers as well as key internal stakeholders
• Assist with execution of strategic communications plans for seasonal campaigns, new store openings, product launches, and special events
• Assist with developing and delivering a measurable earned media strategy that supports Academy’s growth
• Responsible for all earned media and crisis communication efforts for assigned markets
• Monitor media coverage to track public relations efforts, analyze its impact on brand perception, and report earned media metrics to cross-functional partners
• Provide media and brand reputation counsel to internal stakeholders
• Project management for new store openings and seasonal retail campaigns
• Support the Public Relations Manager
• Oversee distribution of press releases, media alerts, social media and other content to media
• Required to learn company policies, procedures, and safety rules
• Duties may change and team members may be required to perform other duties as assigned

Physical Requirements & Attendance:

• Regular attendance required
• Up to 25% travel with overnight stay

Full time

Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.​