Sr. Account Manager (Analyst) - Amazon

RiverGuide LLC, part of the 24G Agency based outside of Detroit, is seeking an experienced Senior Account Manager (Senior Analyst) who is self-motivated and has a passion for business strategy, marketing, data analysis and advertising. This role will allow you to work directly with 1 or 2 high profile clients in Amazon Seller and/or Vendor Central and to help implement strategy and drive sales growth and brand success. You will be responsible for all levels of the business from profitability and inventory to brand, product and advertising strategy - working in conjunction with our Merchandising & Branding and Advertising Teams. You will work directly with Account Managers and other teams to analyze business, inventory and advertising data, as well as help to create decks and data visualizations to share with clients.

If you have experience with Excel, Advertising and projects that deliver and surpass company business goals & expectations, let’s talk!

What You’ll Do (Hands-On Training Provided)

• Serve as the main point of contact for 1-2 high profile clients, to start, driving strategy and working cross-departmentally to execute tasks and achieve the clients goals.
• Provide updates to clients that communicate key success metrics and tell the story behind their data.
• Work with other Account Managers to assess profitability and viability of brands, products and market.
• Build sales forecasts and communicate progress towards the sales goal to ensure we are on pace to hit our targets each month.
• Manage the advertising budget for Amazon Marketing Services (AMS), DSP, Coupons/Promotions, and additional off-Amazon marketing spend. Monitor pacing and efficiency (ACoS/TACoS) to ensure the ROI is aligned with the client’s expectations.
• Provide strategic recommendations for expanding product assortment.
• Have a robust understanding of Amazon Retail Readiness and provide recommendations for optimizing the variations and content on detail pages to improve the organic ranking of Amazon listings for key customer search queries.
• Leverage CRMs, Pacvue, Google Analytics and other technology to problem solve, find narrative and explain data.
• Build tools to help automate tasks and reporting in Excel or Google Sheets and dashboard creation and data visualizations in PowerBI.
• Advanced reporting, leveraging AMS data. Work cross-functionally to invent and simplify reporting processes.
• Create dashboards and reports on advertising campaign effectiveness, ASIN level profitability, growth and market share, budget tracking, operational performance, organic rank, etc.
• Analyze aspects of Pay Per Click Amazon Marketing Services (AMS) campaigns for multiple brands.
• Campaign Keyword Analysis, including complete negative keyword selection and implementation into campaigns.
• Ongoing ad copy analysis and A/B Testing.
• Work with the internal advertising team to choose the right Cost Per Click (CPC) based on market competition and strategic bid management to optimize our budget and reduce unnecessary costs. Also assist with campaign keyword analysis, ad copy analysis, A/B testing, and other advertising tasks as needed.
• Provide guidance to account managers and coordinators on the accounts, including task delegation. 
• (Optional) Develop, train and manage a team of account managers and coordinators across multiple accounts, in personal and professional growth.

Job Requirements

In Addition To Experience In The Tasks Above, Here’s a Few More Things We Need From You:

• Bachelor’s degree in Business, Marketing, Data Science, Statistics, Computer Science, Economics, Math, Advertising or related experience.
• Examples of experience with problem solving and business strategy or data analysis/digital marketing with measurable results.
• Advanced Excel skills required. Must be comfortable with V-lookups, pivot tables, macros, formulas and more advanced functionality.
• SQL, PowerBI, Python, VBA Preferred.
• Demonstrate a desire to keep current and innovate with the latest developments in the PPC/SEO and eComm environments.
• Direct Amazon experience managing clients or accounts.
• Looking for advanced industry knowledge and a proven track record of process improvement and high level analysis.

Related Skills

• Problem Solving – The ability to think creatively about problems and ideas to find solutions that will add maximum value for clients.
• Strategic Thinking – Innovative, data focused client solutions.
• Self-Motivated and Self-Directed Learning.
• Results and Detail Oriented.
• Great Communication Skills - Written and verbal.
• Experience with Amazon Marketing Services, Vendor and Seller Management.

Nice to Haves

• Experience with Google AdWords and Analytics.
• Google AdWords and/or Google Analytics Certifications 
• Experience working with CRMs.
• Management/Leadership Experience

Additional Perks:

• Options to work in-person, Hybrid, or remote
• Free Drinks and Coffee
• Free Onsite Bowling for employees, friends and family
• Open environment optimal for cross departmental collaboration
• Onsite Golf Simulator
• Dog friendly - Bring your pet to the office
• HAP Medical 
• BCBS Dental and Vision
• Guardian Life Insurance, long-term disability, short-term disability
• Voya 401(k)
• 401(k) Matching
• Unlimited Paid Time Off

This job description is intended to outline those functions typically performed by individuals assigned to this classification. This description is not intended to be all - inclusive or to limit the discretionary authority of supervisors to assign other tasks of similar nature or level of responsibility. Riverguide reserves the right to change or assign to this position as required.

W2 only. We are not offering sponsorship at this time.

Riverguide, LLC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, national origin, Veteran status, gender, sexual orientation or disability.