Sr. Acquisition Strategy Manager

Come build the next-gen fintech at Early Warning, network operator of Zelle®, where we're relentlessly focused on empowering prosperity in all its forms.

From fast money movement for over 100 million people who can access Zelle® directly through their banking app to new account opening and beyond - we make a difference in the lives of consumers and businesses every day and enable them to live their best financial lives. And we're only getting started.

With new state-of the-art offices in Scottsdale, AZ (Headquarters) and Chicago, IL - plus a growing presence in San Francisco - we're entering our next big chapter.

People matter to us, so we think our best work is done when we're together, in-person. From informal interactions, to sharing ideas, to mentoring and beyond. We also believe in workplace flexibility and empowering teams to determine the rhythm of work to create an inclusive culture. Through the power of innovative collaboration, we offer hybrid and (when necessary) virtual ("remote") workplace models.

We focus all hiring efforts in a few states and within driving distance of an office location to enable in-person collaboration when and where possible. Priority hiring locations are Scottsdale, AZ, Illinois, NY tri-state metro area (New Jersey, New York and Connecticut) and San Francisco, CA. On exception we will hire in secondary locations such as District of Columbia, Florida, Georgia, Maryland, Nevada, North Carolina, South Carolina, Texas and Virginia. We are not actively recruiting in Colorado, Rhode Island or Washington.

Join us and make your mark on what's next in fintech.

*Applicants must be authorized to work for any employer in the United States. We are unable to sponsor an employment Visa for this position.

Overall Purpose

This role develops and executes B2B marketing campaigns to achieve business goals and reach the right customer, with the right message, through the right channels, at the right time. He/she will develop and execute strategic inbound and outbound marketing campaigns (in partnership with product marketing and content strategy peers) to drive demand, increase coverage at existing accounts, and acquire new customers.

Essential Functions

• Develop and optimize strategic campaign plans to stimulate measurable awareness of the value proposition(s) to meet and exceed the defined revenue goals.
• Drive data-driven decisions and establish effective campaign frameworks, metrics, and strategies to inform the company's approach to both brand building and direct channel marketing strategies.
• Leverage Account Based Marketing and traditional demand generation strategies to achieve business objectives and key results. Responsible for all aspects of the demand generation funnel, including measurement, effectiveness, and execution. Accountable for key metrics, including sales leads, ROI, MQLs, SQLs and other list-building and sales opportunities.
• Influence the extended team to source and produce a variety of content types to assist sales, drive awareness, or demonstrate thought leadership and support the content calendar as needed.
• Amplify content-centric thought leadership tactics (white papers, blog articles, videos, briefs, speaking opportunities including industry events and webinars, etc.)
• Work in partnership with Sales leadership and Sales Enablement team to ensure tight alignment of sales and marketing strategies.
• Contribute to execution of conferences and trade shows with emphasis on increasing awareness for assigned solutions and quality lead generation.
• Work in partnership with collaborative marketing team to evaluate results and optimize future marketing efforts.
• Support the company's commitment to risk management and protecting the integrity and confidentiality of systems and data

Minimum Qualifications

• Bachelor's degree in Marketing or Business Administration, a related field or equivalent education/experience required.
• A minimum of 10 years progressive experience in marketing, B2B product marketing or related experience
• Possess a strong foundational knowledge of modern B2B marketing strategies including inbound and account-based thought leadership & lead generation marketing as well as media and analyst relations.
• Ability to absorb complex information and synthesize to create clear and compelling communications.
• Experience working cross-functionally and with virtual teams to drive alignment and execute initiatives.
• Demonstrated business acumen and ability to understand and articulate the long-term market potential and persuasively communicate the business vision and opportunities for growth.
• Proven track record of surpassing objectives and delivering exceptional results.
• Experience with developing budgets, predicting project costs, managing vendors and agencies, and managing teams to a budget.
• Proficiency in Microsoft Office Suite, Pardot, and Salesforce.
• Detailed-oriented with exemplary project management and people skills to deliver against departmental go-to-market plans.
• Ability to work under pressure and manage multiple assignments with concurrent deadlines.
• Background and drug screen

Preferred Qualifications

• Experience in B2B marketing
• Agency experience a plus
• Financial services, risk management, internet security or technical service solutions background

Physical Requirements

Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling, and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers.

Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow instructions and perform other related duties as assigned by their supervisor.

Some of the Ways We Prioritize Your Health and Happiness

• Healthcare Coverage - Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
• 401(k) Retirement Plan - Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
• 12 weeks of Paid Parental Leave
• Paid Time Off - Unlimited Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays
• Maven Family Planning - provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.

And SO much more! We continue to enhance our program, so be sure to check our Benefits page here for the latest.

*Unlimited Time Off available to regular, full-time exempt roles only. Our team can share more during the interview process!

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Early Warning Services is an Equal Opportunity employer. All qualified applicants and employees will receive consideration for employment without regard to race, color, religion, religious creed, ethnicity, ancestry, national origin, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, citizenship, ancestry, disability, veteran status, genetic information or any other characteristic protected by law.