Sr. Analyst

Responsibilities:

• Perform qualitative and quantitative research to support the development of relevant market research and campaign recommendations for clients during all stages of the marketing campaign cycle
• Lead all influencer marketing campaign tracking and reporting processes - inclusive of real-time measurement, campaign optimizations, and wrap report development
• Curate and manage our in-house and proprietary measurement tools and the processes in which we use them
• Manage campaign set-up and performance dashboards with in-house tools
• Track and analyze campaign performance analytics
• Create well-rounded storytelling around data, both in the upfront of campaigns and on the backend, to ensure goals, KPIs, and metrics are being communicated clearly
• Provide strategic POV and discuss campaign performance to clients as necessary
• Oversee shoppable and e-commerce metrics on applicable influencer campaigns
• Stay up-to-date on industry trends and paid media products and services relevant to the influencer marketing space
• Manage media partner relations and communication

Qualifications:

• At least 4 years working experience with a strong marketing background is required
• At least 3 years of experience in social media/influencer marketing measurement is desired
• Advanced understanding of influencer marketing analytics, across all major platforms preferred
• Experience using influencer marketing tools; comfort in learning and recommending new platforms
• Experience with data visualization, reporting & analytics tools
• Experience implementing tangible improvements in new systems, processes, techniques
• Experience using data and metrics to measure impact, report actionable insights and determine improvements
• Ability to stay organized and work across multiple programs at once with a strong attention to detail
• Self-Starter, possesses ability to act and operate efficiently and independently to accomplish objectives
• Comfort in creating reporting decks inclusive of quantitative and qualitative insights
• Experience reporting on Marketing metrics as well as forecasting benchmarks for success
• Ability to analyze and interpret data to create a compelling story around the metrics
• Strong communication skills
• Team player
• Highly organized and punctual
• Highly proficient in Microsoft Excel to manipulate and analyze data
• Good command of Microsoft Office and PowerPoint
• Hard-working, proactive, and self-confident
• Ability to take limited direction and run with it
• Comfortable working on new, changing, and fast-paced projects
• Attention to detail & ability to handle multiple projects simultaneously

TMA Perks & Benefits:

• Continuous training, educational programs, speaker series and workshops  
• Culture events throughout the year 
• Communities to connect with
• Competitive vacation plan, sick days and personal days to prioritize your mental health
• Summer Flex Days
• Robust holiday schedule  
• Parental leave  
• Comprehensive Medical, Dental and Vision plans 
• 401K Retirement Savings Plan  
• Employee Stock Purchase Plan