Sr. Analyst, Consumer Insights - Remote

Auto req ID: 22624

Title: Sr. Analyst, Consumer Insights - Remote

Job Function: Product Management

Location: Remote

Company: Harley-Davidson Motor Company

Full or Part-Time: Full Time

At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.

This remote role is not tightly linked to a physical location and provides flexibility in where, when and how you accomplish your work. Remote employees are expected to have a dedicated, quiet and distraction-free work space and an internet connection that's sufficient for completing their job remotely.

Job Summary

The Consumer Segment teams are part of the Consumer Portfolio Management (CPM) organization, which encompasses Consumer Insight, Consumer Research and Analytics, Product Management and Go-To-Market strategy. The broader CPM organization are experts and advocates for consumers driving inspired product / service solutions that shape H-D's future. The CPM organization plans, brings to market, and manages our portfolio of products and services for Motorcycles, and Parts & Accessories.

The Consumer Segment teams are responsible for effectively identifying market segments and target consumers through superior, consumer-led, data-driven insights to drive and support our portfolio plans.

Job Responsibilities

Under direct supervision of the Consumer Segment Director, provides analytical assistance for all category sales and market information generating insights to drive the business.

• Ability to analyze and interpret consumer, industry and sales data into actionable insights
• Serve as Subject Matter Expert for one segment and one sales market
• Accurately maintain information for key /non-key competitors
• Create and/or maintain standard operating procedures for all tasks and projects
• Utilize sales, industry and market research data to maintain and identify business trends
• Provide support to consumer segments team in discovery process and presentations
• Tie information from multiple data sources to form new insights, thinking above and beyond the "ask"
• Collect information for monthly consumer & competitive reporting
• Perform need based projects/analysis as needed
• Ad hoc reporting/analysis as needed
• Mulit-task between projects and reporting/analytics with ability to adjust priorities based on opportunities/needs
• Support internal teams with unbiased recommendations based on knowledge of market, industry, consumers and customers

Education Requirements

Bachelor's Degree Preferred

Experience Requirements

Required:

• 3-5 years analytical experience
• Extremely detail oriented
• Strong analytical and communication skills
• Proven ability to work with data from multiple sources, interpret data and turn into actionable insight
• Able to work independently
• Strong problem solving and presentation skills
• Effective time management
• Strong prioritization and follow through
• Ability to think outside the box
• Proficient in Excel and PowerPoint
• 10-25% travel

Preferred:

• Experience as a motorcyclist or work experience in a motorcycle related products environment is preferred

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here .

Applicants must be currently authorized to work in the United States.

Direct Reports: No

Travel Required: 0 - 10%

Pay Range: 81,000-121,000

Visa Sponsorship: This position is not eligible for visa sponsorship

Relocation: This position is not eligible for relocation assistance

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