Sr. Analyst - Marketing

You Lead the Way. We've Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.

The US Consumer & Global Premium Services (USC & GPS) organization is part of the Global Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing through the sourcing and delivery of relevant, differentiated products & benefits that drive demand and inspire engaged card members to deepen loyalty.

In this role as Sr. Analyst, Membership Commerce & Innovation you will be focused on a broad range of strategic opportunity areas including emerging payments, the future of membership and customer insights & trends. This team is fast paced and evolving rapidly to meet the ever-changing payment needs of our customers with product solutions and experiences that can make a meaningful difference in our customers' lives and help set us apart in the industry.

We have an opportunity to deepen our focus and leverage external partnerships to engage prospects and existing Card Members through a cohesive product and marketing roadmap. This role is critical to defining and executing this roadmap to achieve growth across new payment vehicles, pilots and test and learn.

This is a great role for a strategic digital marketer who is looking to showcase thought leadership, drive innovative marketing and lead execution across marketing channels (email, web, app, social, servicing etc.) to grow product awareness, activation, usage, and 'sticky' spend.

This team is loads of fun, lives, and breathes digital and holds a high bar for superior customer facing experiences. The team sits at the epicenter of connecting product agnostic experiences and benefits at a customer level. If you like the idea of being a marketing leader on the cutting edge of fintech, come work with us and join our amazing team of marketers.

Why this is a fantastic opportunity

• This is a complex role, with enormous headroom for growth
• This is a role with enormous diversity and is full of intellectual challenges
• It will require superb mental agility with the scope for enormous value creation
• The Payments and Fin Tech Industry is one of the highest-growth, most competitive industries right now and American Express has a very strong position (but also an incredibly impressive set of aggressive competitors). This is an opportunity for someone who loves a challenge, wants to be stretched, build culture and who plays to win

Key Responsibilities:

• Lead data analyst across full campaign suite, creating and managing a "state of the product" reporting and bespoke analytics to support wallets and account connect marketing optimization (Funnel reporting and marketing attribution)
• Own and lead full team marketing work plan tracking, campaign flighting and prioritization against business priorities and resources. (PMO)
• Assess new opportunities to develop joint goals and marketing in owned and partner channels in support of Digital Pays partners (current and/or new)
• Manage the creative development and approval process across marketing campaigns, liaising with legal, Compliance, Brand, and external agencies
• Manage end-to-end campaign execution, including targeting, segmentation, campaign set-up, deployment, and post campaign performance & coupled with go forward plans
• Partner with internal product and business development partners to understand partner needs, develop marketing plans in conjunction with Sr. Manager to drive Card Member engagement.
• Reports to the Sr. Manager, Foundational Pays Marketing

Qualifications:

• 2-3 years of digital marketing and/or product experience in digital channels (partner and/or Amex owned)
• Experience with end-to-end channel execution (campaign set-up, DART, Meridian, GCO / LOBCO) and ability to independently move timelines forward
• Highly analytical, proven ability to synthesize complex topics and use funnel performance data to make business recommendations across channels (heavy excel experience a must, experience with Adobe, Omniture and nVision reports required)
• Exceptional interpersonal communication and ability to lead large groups of matrixed partners across Enterprise including marketing, ops, product, analytics and finance as lead PMO for team to manage and prioritize work and back logs across complete Snr Manager team remit
• Ability to support strategy needs for new partner opportunities & evaluation (customer need, value prop, business case for support) with Sr. Manager on team and biz dev teams (i.e ability to create sell in decks to partners on offers and marketing tactics for alignment)
• Positive, self-starter with a thirst to move quickly and challenge what's been done
• Highly organized and comfortable delivering results across multiple work streams simultaneously; attention-to-detail is critical
• Intellectual curiosity and passion for understanding what drives customer behavior and how evolving technologies can enhance our Card Member experience
• You are a strong storyteller and thoughtful about how to flex your style based on your audience
• Great sense of humor and energy for collaboration a plus

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible work arrangements and schedules with hybrid and virtual options with Amex Flex
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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