Sr. Associate, Leads Marketing

About You

Nutrafol is looking for a data-driven and creative Sr. Associate, Leads Marketing. In this role, you will be an integral part of executing, managing, testing, and optimizing lead generation and nurturing campaigns on the Growth Marketing Team and will report to the Senior Manager, Leads Marketing. The main focus of this role will be supporting new customer acquisition via email/SMS, direct mail, and affiliate tactics.

The ideal candidate is results-oriented, analytical, and just as equally creative as a strong ideator. We are a highly collaborative and upbeat team with an entrepreneurial spirit. If you're interested in joining a rapidly growing, dynamic, creative, and innovative company, then this may be the perfect opportunity for you!

Responsibilities

• Manage monthly email and SMS campaigns to support monthly and quarterly goals, from briefing concepts to with creative and brand team to working with our agency to execute on-time 
• Regularly report on and spearhead optimizations to automated email and SMS journeys 
• Manage the creation, execution, and reporting of direct mail campaigns
• Drive and report on affiliate and brand partnership campaigns 
• Monitor and report channel initiatives to share weekly and monthly analytics insights as well as ideate on opportunities to adjust campaigns to improve performance 
• Partner with creative and brand teams to create content specific to the channel
• Partner with external channel partners to deploy quality campaigns on time 
• Proactively come to the table with new ideas to prepare for cross-functional meetings 
• Take a data-driven approach to all recommendations and insights 
• Stay abreast of key industry trends and identify new opportunities, focusing on how these insights can be leveraged to drive performance

 Requirements

• Minimum of 4+ years of experience working within growth marketing 
• Analytical mindset: ability to read and manipulate data to lead with a data-driven approach 
• Creative thinker: ability to brief in new ideas and facilitate copy and design reviews
• Highly organized with experience in successfully working with cross-functional teams, external vendors, and campaign launches
• Strong communication skills, both oral and written
• Eager to continue growing existing skills while learning new ones

Preferred:

• Experience with a D2C or subscription-based business
• Experience with Tableau and/or similar web analytics tools