Sr. Associate Paid Search Marketing

Who we are:

Join Embark on our mission to improve the life and longevity of dogs everywhere. Our canine DNA test — the highest-rated, most accurate on the market — enables us to make scientific advances in personalized pet care. Embark is the only canine genetics company using research-grade technology, which allows us to make new scientific discoveries.

Designed by world leaders in dog genetics in partnership with Cornell University, the Embark Dog DNA Test provides information on genetic health risks and breed make-up, allowing dog owners, breeders, and veterinarians to make personalized care plans based on a dog's unique genetic profile. Embark is also home to the world’s first canine DNA relative finder. No wonder The New York Times recently called Embark’s Breed and Health Kit the best dog DNA test available!

Interested in joining our pack? We are looking for highly motivated and mission-driven employees who will join us as Embark leads the cutting edge of creativity and innovation in the fast-growing consumer genetics space.

About the role: 

Embark is hiring for a Sr. Associate Paid Search Marketer to join the Growth Marketing team. Reporting into the Sr. Manager, Marketplace + Performance Marketing. You’ll own the tactical components of our multi-million dollar campaigns to successfully achieve (and exceed) Net Sales and ROAS targets. We’re looking for a highly analytical individual with advanced knowledge of Paid Search, and a desire to expand into becoming a Display advertising expert. 

What you’ll do: 

• Build and execute full-funnel marketing strategies to drive growth on Paid Search and Display, and other digital channels – owning all the process including tactical concepting, creative briefing, campaign launching, and on site optimizations
• Own daily pacing and optimizations to meet/exceed ROAS and sales targets within portfolio, with keen understanding of how each action impacts other teams’ performance with our MTA model 
• Maintain and monitor key metrics that contribute to our primary targets, such as CPC/CPM, CTR, CVR, and CAC; creating dashboards within tools we have available to maximize operational efficiency 
• Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and bidding algorithm tests 
• Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities 
• Spearhead development of strategies and analyses to drive success for the portfolio as well as overall business by partnering with cross-functional teams 
• Oversee vendor relations for Paid Search and Display, and tracking of their activities
• Proactively track industry trends and new features to ensure we’re always innovating, following best practices, and hacking the ad algorithms to drive measurable impact, and pushing the “status quo” 

What experience we’re looking for: 

• This is a highly analytical role and you must love data analysis.  
• BA/BS degree in Business, Economics, Math, or related field
• 3+ years of Paid Search management in retail/DTC (where Paid Search was predominant part of responsibilities)
• Strong Analytical background and experience working with Analytics platforms (i.e. Google Analytics, Tableau, Heap) – must be comfortable with raw data, leverage data visualization strategically, and have advanced Excel skills 
• Previous experience driving profitable campaigns with large multi-million dollar budgets 
• Ability to support budget forecasting/bids and budgets to meet/exceed performance targets 
• Proven history of developing and implementing successful Paid Search marketing strategies and campaigns, including PMax, Display, and YouTube 
• Proven ability to manage multiple channels and excellent prioritization skills for maximizing impact 
• Experience collaborating with Creative teams to optimize ads 
• Experience with having a 360 view of our internal performance processes and creating relationships with internal stakeholders to drive results. 
• Demonstrated history of increasing operating efficiency by leveraging all tools available in their day-to-day tasks
• All Google Certifications – Search, Shopping, Measurement, Creative, Video, Display 
• Advanced knowledge of all things Paid Search and up-to-date with latest best practices: targeting research, landing page quality, account structure, bid strategies, attribution, etc. 
• Working knowledge of Google Tag Manager, Product Feeds (Google Merchant Center), and Display advertising 
• Prior experience collaborating cross-functionally with SEO and Analytics preferred 

What we can offer: 

• A flexible vacation policy so you can take off the time you need when you need it 
• Paid maternal and paternal leave (plus paw-ternity leave for new pets)
• Every other Friday off each summer
• Dog-friendly office near South Station, Boston (when we get back to the office), with some flexibility (eg work from home at least 2 days a week, flexibility around child care needs, etc)
• Perks tailored for dog lovers including subsidized pet insurance and dog-walking services
• Startup perks with big-company benefits (401k match, a generous bonus structure, commuter benefits, top-of-the-line healthcare, HSA/FSA)
• Competitive salaries and equity participation — every employee gets stock options
• Fully-stocked office snack bar and regular office events
• New iMacs and MacBook Pros, or laptops running Linux
• Continuing education, including attending conferences and company-provided resources to help with individual growth and development

Embark is an equal opportunity workplace and values diversity at our company. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, citizenship status, sexual orientation, age, disability status, marital status, gender identity or expression, veteran status, or any other characteristics protected by federal, state or local laws. See also EEO is the Law.
Salary range : $97,000.00 - $118,000.00