Sr. Associate, Partner & Product Marketing
Job Description
Enova’s hybrid work model allows employees to work in the office T, W, and TH with the option to work from home on Monday and Friday. The health and safety of Enova’s employees is our number one priority and all employees are required to be fully vaccinated for COVID-19. Proof of vaccination will be requested regardless of work location, unless prohibited by applicable state law. Employees may request an exemption to the vaccination policy due to medical reasons, sincerely-held religious beliefs, or as otherwise permitted by applicable state law.
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About the role:
As a Sr. Associate, Partner & Product Marketing on our Small Business (SMB) Marketing team, you will manage all aspects of our partner marketing and product marketing functions, designing and carrying out measurable marketing programs to improve performance from third-party sales partners, and ensuring new product innovations/changes are communicated to all appropriate parties. This role will support Enova’s Small Business (SMB) division.
What you'll be doing:
- Lead development of partner marketing programs and enablement strategies that help drive growth from our independent sales organization (ISO) partners.
- Develop partner communications and collateral - such as lead gen emails, partner newsletters, landing pages, product guides, one-sheeters - informed by feedback from SMB Sales and Analytics teams.
- Coordinate with internal teams to understand product changes (new benefits, updated pricing, legal and compliance adjustments, etc.) and develop & execute communication plans for multiple target audiences (partners, customers, internal departments).
- Collaborate with internal teams to identify areas of opportunity for product marketing, and develop new content to address these needs.
- Contribute to the creation of case studies and customer stories to highlight and spread awareness of Enova SMB’s brands and productsÂ
We're excited about you if you:
- Have 5+ years of prior experience in partner marketing and/or product marketing roles
- Are a demonstrated self starter and problem solver - You’ll be successful in this role if you can think critically and dig deeper to improve processes, campaign performance that have a measurable impact on the business
- Have strong analytical skills - you’re able to manipulate and analyze data in order to identify trends, solve problems, and make informed recommendations. Experience with Excel, Micro-strategy or other visualization tools preferred.Â
- Are an outstanding project manager - You can develop, adhere to, and communicate reasonable timelines.Â
- Can communicate, collaborate and influence - Proven skill in working across multiple and distinct functional organizations (e.g. Strategy & Operations, Analytics, creative teams, vendor partners etc.) in support of specific business priorities.Â
- Are creative and think outside the box - The only constant in our industry is change. You love to brainstorm, generate new ideas, and bring creative, innovative solutions to the challenges our customers face every day.  Â
- Are adaptable - The only constant is change. You can pivot from one initiative to the next, executing thoughtful tests/experiments and quickly moving on from ones that aren’t performing.
Things we like, but don't require:
- Financial-services experience
- Understanding of basic SQL
- CRM experience (Marketing Cloud, Pardot, Responsys, etc.)
The Marketing Team:
Enova’s marketing department owns the brand identity, customer acquisition, and customer engagement efforts for Enova’s portfolio of brands which serve consumer and small business market segments in the US and Brazil. We invest in a robust marketing mix which includes offline (TV, radio, print), partner marketing, digital (Programmatic, CTV, Social), and direct marketing tactics (mail, email, SMS) to drive new customer growth and deepen customer engagement. We’ve built a data driven, test and learn culture where individuals at all levels own programs that have a measurable, bottom line impact. Individuals who value solving problems, continuous learning, and collaborating with colleagues across product, analytics, and operations will find infinite opportunities to broaden their skill set and grow their career by rotating through brands and functions within marketing or even the broader Enova organization.
About Enova:
Enova is a leading financial technology company providing online financial services through its AI and machine learning powered lending platform. Enova serves the needs of non-prime consumers and small businesses, who are frequently underserved by traditional banks. Enova has provided more than 7 million customers with over $40 billion in loans and financing with market leading products that provide a path for them to improve their financial health. Want to learn more? Just ask any of our almost 1,500 employees.
Our goal at Enova, we believe that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants.
Date Posted
09/21/2022
Views
7
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