Sr. Brand Analytics Analyst (Hybrid)

Address: USA-PA-Carlisle-1149 Harrisburg Pike
Store Code: Advanced Analytics (27533)
What's Our Dish
Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.
Browse The Aisles
The Decision Sciences team works in partnership with cross functional teams within Peapod Digital Labs and the Ahold Delhaize great local brands to build a data-driven understanding of our customers. This team generates business value through advanced analytics and data visualization techniques including building predictive models and interactive dashboards to uncover insights. This also requires being an inspiring leader who will design an analytics plan that solves the business problem as well as the ability to clearly communicate results and translate technical concepts to business partners.
Recipe for Success - What's "in store" for the role

• Assess business needs and develop analysis plan(s) based on objectives and critical metrics.
• Complete elaborate analytics projects for the banner Customer Insights teams and banner business partners -- this includes Test & Learn, Segmentation, and Predictive Models
• Provide business partners with actionable insights and recommendations based upon analytics results
• Participate in maintenance and improvement of customer databases by sharing data QC responsibilities and providing new customer scoring
• Understand both qualitative and quantitative methodologies
• Expert in prioritizing the project & applying the right methodology
• Understand data collection, analysis, & descriptive statistics.
• Familiar with advanced analytic techniques like factor, regression, choice, OR comprehensive qualitative research methods (ethnography, social listening)
• Advanced sample design
• Understand survey design with experimental design
• Present deliverables which drive deeper conversations and next steps
• Strategic sourcing of vendors and new capabilities

The Essentials In Your Cart - The required ingredients

• 5+ years inclusive of experience in an analytics role
• Experience in retail or CPG customer analytics a plus
• Experienced in SQL and statistical programming language (Python preferred)
• Proficiency in KPI selection and root cause analysis

Extra Spices - What you should bring to the table

• Stimulates on-the-job learning by acting as a coach and mentor
• Sifts through sophisticated data and information to make sense of it, finding solutions
• Excellent verbal and written communication skills
• Demonstrates curiosity and active listening to understand others' viewpoints and leverage this information into business solutions.
• Determination, integrity, and objectivity. Ability to influence without authority when needed.
• Is reliable, takes ownership and can be counted on to deliver against objectives
• Strong ability to work independently and share successes with the broader team.
• Ability to prioritize and multitask by using statistical analysis milestones to manage the progress of the work.
• Adaptive/flexible work style in support of changing business needs while also determining order of business priorities.
• Willingness and ability to learn through unfamiliar tasks and trying new approaches.
• Expert problem solving, decision making and analytical skills

Join Us at Our Table
Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress - our people! Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.
We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.
We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. If you require assistance, please contact our Talent Acquisition Department at [email protected]
Job Requisition: 353383_external_USA-PA-Carlisle_11212023