Sr. Brand Specialist

Opportunity Overview

SafeSend offers award-winning automation technology for tax and accounting firms to provide unrivaled client experience. The SafeSend Suite® is a single, secure platform for engagement letters, fillable organizers, source document gathering, file exchange, extensions, tax return assembly, delivery, e-sign, and electronic K-1 distribution. Thousands of firms save an average of $12K for every 1K return delivered via SafeSend. 

This end-to-end tax workflow equips firms to serve their clients with a guided and intuitive experience across all touchpoints, including automated reminders, online payment options, tax return summary—and more—all in one place. The SafeSend Suite currently supports CCH Axcess™ and ProSystem fx®, Thomson Reuters UltraTax CS® and GoSystem® Tax RS, and Intuit Lacerte® 

This position plays a crucial role in shaping and executing our brand strategy. You will leverage your expertise in graphic design, strong technical skills, and creative vision to develop and manage compelling brand assets across various platforms. You will work closely with internal teams and external agencies to ensure our brand is consistently represented and resonates with firms, their clients and our company stakeholders.

Responsibilities

Brand Management: Develop and implement comprehensive brand strategies that align with SafeSend's goals and values. Take ownership of the development and maintenance of brand guidelines and hierarchy to ensure consistency across all marketing materials and channels. Collaborate with our product and design team members to ensure a consistent brand experience.

Graphic Design: Design and produce high-quality print, digital, and event assets, including brochures, social media graphics, swag, email templates, booths, pull-up banners, and other event materials. Collaborate with the marketing team to create visually appealing and effective campaigns.

Campaign and Creative Execution: Collaborate on conceptualizing and executing creative campaigns to enhance brand awareness and drive demand. Design and bring new design pieces to life to communicate the value proposition to the audience. Evaluate performance with the marketing team and use data to inform future design iterations.

Event Design Coordination: Planning and executing brand activations at industry events, including designing and laying out booths and coordinating onsite promotional materials. Collaboration with event organizers and internal teams to ensure seamless execution and maximum brand visibility.

Product Marketing and Go-to-Market Design Initiatives: Collaborate closely with product marketing, content, sales, and product teams to develop and implement go-to-market strategies, brand positioning, logo design, naming, sales collateral, and product-specific content, as well as engaging visuals for sales collateral and presentations. Create compelling visual guidelines and briefs for promotional material, social media, and more. Serve as a liaison to ensure consistent messaging and branding across all marketing and promotional materials. Work together to create visual assets that support product launches and market penetration efforts.

Video and Motion Graphic execution and vendor management: Manage video and motion graphic execution and collaborate with the marketing team to craft a design strategy aligned with company messaging and marketing objectives. Oversee video production and motion graphics to ensure quality and brand alignment. Coordinate with external agencies and vendors for video production when needed.

Strategic Planning & Project Management: Work with cross-functional teams in Agile marketing methodology to develop and execute brand strategies that drive business objectives. Prioritize and manage multiple projects simultaneously, ensuring timely delivery and adherence to budgets. Liaise with external agencies and vendors to coordinate the production of marketing materials and event assets.

Qualifications / Skills

• Bachelor's degree in Marketing, Graphic Design, Communications, or a related field
• 5-8 years of experience in brand management, with a strong focus on graphic design and creative execution.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software i.e. figma.
• Proven experience working with agencies and managing external partnerships.
• Exceptional creative thinking and problem-solving skills.
• Self-direct with a collaborative spirit and positive approach to working with others
• Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Strong verbal and written communication skills

Why join SafeSend? 

We love serving our customers, making technology tools that help people, and being part of a vibrant organization that is team oriented. These characteristics are part of the reason our flagship solution, SafeSend Returns® is a multi-year technology innovation award winner. We deliver on our promise to offer best-in-class software design and customer service. 

This is a full-time remote 1099 contractor role. Resumes must be submitted in English for consideration.

We provide an environment that encourages a healthy lifestyle promoting work/life balance and overall employee well-being. SafeSend is an Equal Opportunity employer.