Sr. Channel Marketing Manager

POSITION OVERVIEW

The Marketing Manager will be responsible for ensuring patient recruitment campaigns, from concept to execution, are data driven and iterative to meet business objectives of reaching patient acquisition lead targets, increasing brand awareness and generating interest and loyalty. This position brings a patient-first mindset combined with marketing ingenuity to drive the development and execution of best-in-class marketing campaigns. 

The Marketing Manager is responsible for supporting patient recruitment campaign setup and launch, optimization and analysis using analytics tools, reporting on campaign/engagement performance. They will help oversee, report on, and optimize non-digital and digital campaigns (such as Facebook, Google AdWords, YouTube, Snapchat, etc.) for patient recruitment. They will become an industry expert in identifying paid channels that line up with trial-specific and team-specific acquisition goals.

DUTIES AND RESPONSIBILITIES

Duties include but are not limited to:

1. Performs recruitment marketing activities for all active clinical trials, feasibility campaigns, and upcoming studies
2. Assists in development of recruitment media plans, including audience targeting and segmentation, messaging, flighting, and budgeting
3. Assists in the development of patient recruitment strategies and tactics to drive online traffic and leads through digital and print advertisements; incorporate a range of techniques including a possibility of options, such as paid social, paid search, digital display, print and out of home campaigns to drive leads and conversions 
4. Assists in optimizing campaign performance through creative testing, subject line testing and landing page testing and optimization; ensure that all programs have measurable response rates, conversion rates, and ROI, and track to goals set for lead generation campaigns
5. Assists in designing and executing A/B tests and optimization measures for creative, user experience, and bidding
6. Analyzes paid social campaign performance against department’s KPIs, report on trends and insights to key stakeholders, provides intelligent interpretation and appropriate action plans based on conclusions
7. Stay up-to-date with best practices and strategies in digital marketing and paid social media
8. Supports daily monitoring and refinement of active ad campaigns, reporting any significant required changes
9. Supports the development of email marketing initiatives based on customer insight & analytics, and ensure alignment to overall objectives
10. Helps coordinate ongoing list segmenting, producing reports, and making recommendations for overall email strategy
11. Helps create/edit landing pages 
12. Ensures brand consistency throughout campaigns
13. Evaluates and helps manage external vendors
14. Reviews new technologies, ad channels, and other tools and vendors to keep the company at the forefront of developments in digital marketing
15. Creates and updates daily, weekly, monthly and one-off reports as needed

QUALIFICATIONS & SKILLS

Qualifications 

1. Bachelor’s Degree in marketing or related field
2. 5+ years in marketing or social media advertising
3. Strong background in analytics (implementing and measuring KPIs)
4. Experience navigating Google Analytics and generating reports, certification a plus
5. Experience creating and editing pages/posts 
6. Basic knowledge of SEO/SEM 
7. Basic knowledge of WordPress, Facebook Ads Manager and Google AdWords Campaign Manager
8. Email marketing experience
9. Clinical trials or pharma industry experience, a plus

Skills/Competencies

1. Demonstrated analytical skills, detail-oriented, and organized with strong verbal and written communication skills
2. Ability to effectively handle multiple tasks simultaneously and ability to adapt to changes in workload
3. Good blend of analytical skills, strategic thinking, planning and implementation 
4. Knowledge of SEO/SEM with the ability to conduct keyword research and write optimized copy
5. Intermediate Excel user (V Lookups, Pivot tables, graphing)
6. Excellent planning, prioritization, management, and organizational skills
7. Ability to adapt to a rapidly changing work environment and priorities
8. Action oriented and innovative; able to translate broad goals into achievable steps
9. High level of integrity and dependability with a strong sense of urgency and results-orientation
10. Strong self-motivation
11. Willingness to embrace startup culture where one may need to wear multiple hats and pitch in where needed

Capabilities 

Ability to communicate in English (both verbal and written)

REPORTING

The incumbent reports to the SVP of Patient and Provider Networks, who will also assign projects, provide general direction and guidance. Incumbent is expected to perform duties and responsibilities with minimal supervision.

DIRECT REPORTS

No direct reports

Science 37 values the well-being of its employees and aims to provide team members with everything they need to succeed. 

Submit your resume to apply!