Job Description
The Sr. Community Marketing Manager will be responsible for the strategy execution and management of Zipβs community efforts primarily focused on our Margin Makers community. This role will focus on three main pillars: Advisory & Thought Leadership Community Forum & Engagement and Community Learning & Development (in a supporting capacity). The ideal candidate will be a proactive community builder with experience in growing B2B communities developing content strategies and driving member engagement through events forums and learning initiatives.
Key Responsibilities:
1. Community Events & Engagement
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Plan and execute virtual and in-person events for the community including monthly meetups and major events like our annual conference Zip Forward held in San Francisco.
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Lead the strategy and logistics for additional community events such as Zip Forward on the Road in New York or London.
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Collaborate with the events and marketing teams to ensure seamless execution of community-centric events driving attendance and engagement.
2. Advisory & Thought Leadership
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Collaborate closely with content research and advisory teams to develop and execute a robust community strategy for the Margin Makers community.
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Curate and manage thought leadership content including webinars panel discussions and advisory sessions that highlight industry insights and expert contributions from our customers and partners.
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Build relationships with community leaders and key stakeholders to feature their expertise through blog posts interviews and event speaking opportunities .
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Own the program management and strategy for Margin Makers ensuring alignment with Zip's broader marketing goals.
3. Community Forum & Engagement
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Manage the Margin Makers community forum ensuring active engagement knowledge sharing and meaningful interactions among members.
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Act as the community moderator facilitating discussions answering questions and providing guidance on best practices.
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Develop and manage user groups based on member roles industries or areas of interest to foster deeper connections.
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Create and execute initiatives to showcase community leaders through spotlights and recognition programs .
4. Community Learning & Development (Supporting Role)
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Partner with the Head of Education to support the promotion and programmatic efforts of Zipβs learning and certification programs within the community.
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Assist in aligning educational content such as webinars certifications and boot camps with broader community and marketing strategies.
Qualifications:
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5+ years of experience in community management marketing or a related role within a B2B SaaS or technology company.
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Proven experience in building and scaling online communities with a focus on content creation event management and engagement strategies .
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Strong understanding of community platforms and tools for online discussions webinars and event management.
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Excellent written and verbal communication skills with a knack for facilitating conversations and building relationships within the community.
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Event planning experience across virtual and in-person formats.
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Ability to work cross-functionally with content product and marketing teams to execute community programs.
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Familiarity with procurement finance or B2B industries is a plus.
The salary range for this role is $135000 - $165000. The salary for this position is determined based on a variety of job-related factors that may include location relevant experience education or particular skills and expertise.
Perks & Benefits
At Zip weβre committed to providing our employees with everything they need to do their best work.
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π Start-up equity
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π¦· Full health vision & dental coverage
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π½οΈ Catered lunches & dinners for SF employees
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π Commuter benefit
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π Team building events & happy hours
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π΄ Unlimited PTO
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π» Apple equipment plus home office budget
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πΈ 401k plan
We're looking to hire Zippers and that means hiring people who take ownership communicate openly have an underdog mindset and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn't exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age religion ethnicity gender sexual orientation and more) feels like they belong. We look forward to hearing from you!
Date Posted
10/14/2024
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