Job Description
- Act as a steward for TRUV’s brand voice across the company
- Own messaging for multiple TRUV products, acting as a go-to subject matter expert for people across the companyÂ
- Interview customers, partners and internal SMEs to craft compelling stories on pain points and ROI that ultimately drive pipeline
- Craft storyboards for compelling video content
- Concept, write, and edit copy across a range of mediums, both short and long-form, including white papers, case studies, webpages, emails, blog posts, social media, sales materials, and adsÂ
- Develop and maintain a deep understanding of TRUV’s corporate positioning, segment-level messaging, and product-specific messagingÂ
- Serve as a strategic partner to GTM, translating industry and customer research into compelling, ownable product messagingÂ
- Define content strategy and structure for marketing collateral, specifically webpagesÂ
- Collaborate with web designers and other Brand team members to ensure copy not only complements design but strengthens itÂ
- Provide copy editing / proofreading support for all written content
- Be an organized self-starter who can navigate ambiguity comfortably
- A copywriting portfolio showcasing breadth and depth
- Proven experience as a content writer, interviewer, video storyboarder and advocate for written excellence, with a strong portfolio showcasing compelling, easy-to-digest marketing copy that doesn’t read like marketing copy
- Passion for writing with the ability to convey TRUV’s point of view, brand identity and tone of voice
- 2+ years experience developing content to attract and engage prospective and current customers (agency and SaaS experience a big plus)
- An excellent writer who can create convincing, creative and engaging content under tight deadlines
- Extensive experience interviewing internal SMEs, customers, partners and thought leadersÂ
- Experience analyzing and summarizing dataÂ
- An impressive portfolio with examples of published work across multiple industries, channels and media
- Strong understanding of B2B content marketing trends and SEO best practices is a plus
- Outstanding communication, interviewing and project management skills
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Date Posted
11/28/2023
Views
5
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