Sr. Data Analyst
Job Description
Sr. Data Analyst
A360 Media is looking for a Senior Data Analyst to join our team. We're looking for a team member with experience to own our data analytics process. The ideal candidate will possess the consistent ability to derive insights for the business and successfully communicate these insights to all stakeholders through email, virtual and in person presentations
Responsibilities:
- Partner with editorial and audience development teams to build and maintain custom dashboards, reports, and data analysis decks and fulfill ad-hoc data requests through data visualization platforms (Looker Studio, Tableau, etc.)
- Build insights to inform audience development driving site session, engagement, audience growth and revenue
- Monitor and provide real-time tech and tag support of traffic fluctuations to the audience development team
- Create audience identity cohorts that segment users of digital content for sales, edit and marketing needs
- Merge multiple datasets, including (but not limited to) website data and social platforms
- Lead management of our javascript analytics tags, ensuring quality data collection across website interactions, including across distributed content sites
- Collaborate with internal teams from edit to social media managers to develop large-scale projects and performance reporting
- Lead initiatives focused on analytics implementation, customization, and automation of data collection processes. The ideal candidate will have solid analytics implementation experience across the life cycle and digital platforms (including web, responsive, and native apps) using Google Analytics and/or other partners
- Ensure that all analytical tracking tags are correctly configured to provide robust metrics and insights
- Train incoming employees on in-house analytics tools
- Independently prioritize analytical needs of team and business based on complexity, timing, and visibility
Qualifications:
- Minimum 3-5 years experience in analytics; media experience preferred
- BS, MBA, or Masters in statistics, mathematics, tech, engineering, analytics, or comparable areas preferred
- A solid understanding of the behavior of online visitors with experience in improving user experience and increasing page views and/or user engagement
- Experience in leading projects that include data wrangling and exploration
- Analytics tools: Big Query or similar SQL databases (a must), Google Analytics or Adobe Analytics (a must), Parse.ly or Chartbeat a plus, social analytics tools a plus
- Portfolio of data visualization work in Excel, Tableau, Plotly, Google Data Studio, Looker, or similar
- Extensive experience in Microsoft Excel (formulas, pivot tables, charts)
- SQL for relational databases and Javascript tag creation. Knowledge of graph databases and identity management of anonymous datasets is a plus
- Experience joining and analyzing multiple datasets
- Extensive data validation experience
- Great written and verbal communication skills, especially when presenting ideas to senior management
- Eagerness to present findings to multiple audiences
- Salary Range: $120k - $125k
Date Posted
07/18/2023
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