Sr. Demand Generation Manager

About Us:

👋 Hey there! We're TeamSense—a fast-growing, fully-remote startup on a mission to revolutionize how companies connect with and engage their frontline workforce.

We’re building more than just innovative solutions; we’re creating a team, a culture, and a brand that prioritizes excellence and impact. From the smallest details to the big picture, we take pride in everything we do, ensuring we create something lasting and meaningful.

As we grow, we’re looking for curious, driven, and collaborative individuals to join our journey. At TeamSense, you’ll have the chance to be a force for change, helping to make a difference in the lives of thousands of hourly workers and their organizations.

About the Role

The Demand Generation Manager is a critical, revenue-focused role responsible for driving demand and creating a pipeline through innovative marketing strategies. You’ll plan, execute, and optimize campaigns across multiple channels while collaborating with cross-functional teams to fuel business growth.

As a key marketing team member, you’ll own the success of demand generation initiatives, working hand-in-hand with sales, marketing, and external partners to deliver results that matter. If you're data-driven, results-oriented, and passionate about delivering exceptional demand-generation programs, this is your role!

This position is fully remote, with the flexibility to work from anywhere in the U.S.

Key Responsibilities

• Develop and Execute Campaigns: Strategically plan, execute, and manage demand generation efforts, including email campaigns, webinars, digital advertising, ABX strategies, and more.
• Cross-Functional Collaboration: Partner closely with sales, marketing, and revops teams to ensure alignment on campaign objectives and lead quality.
• Performance Monitoring: Measure, analyze, and report on campaign performance and ROI, leveraging tools like HubSpot, Google Analytics etc.
• Funnel Optimization: Identify gaps and opportunities at each stage of the marketing funnel and implement strategies to improve lead quality and conversion rates.
• Innovative Testing: Experiment across channels, audiences, and messaging to refine tactics and uncover growth opportunities.
• Event Marketing: Oversee demand generation efforts for virtual and in-person events, ensuring strong alignment with broader marketing and sales goals.
• Content Creation and Collaboration: Create high-performing marketing assets, including landing pages and performance marketing assets, while collaborating with internal teams and content partners to ensure alignment and consistency with overall marketing strategies.
• Vendor and Partner Management: Manage relationships with external vendors, agencies, and platforms to optimize lead generation and conversion efforts.

Your Experience

• Proven success in B2B SaaS demand generation.
• Proficient in a marketing automation platform, specifically Hubspot. 
• Strong analytical skills with experience tracking and optimizing campaign performance through data insights.
• Ability to balance strategic planning with hands-on execution.
• Strong communication skills with a proven ability to work cross-functionally and influence without authority.
• Passion for testing new strategies, tools, and methods to stay ahead of market trends.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
• Can manage complexity well and are adaptable to change.
• BONUS: Familiarity with workforce management or HR tech industries.

About Us:

TeamSense was founded in 2020 to provide app-free digital tools for hourly employees and their leadership.  Since then, we've enabled employees across the US, Canada, and Mexico as they navigate everything from reporting an absence to providing engagement feedback to finding their company's benefits information - and we're just getting started. Our solutions revolutionize the way hourly workers connect with company processes and resources.

Base Salary Range: 115-145k 

TeamSense is a dynamic and innovative company committed to creating a positive and inclusive work environment. We are dedicated to supporting our employees in achieving their professional and personal goals.

*Note: The base salary range mentioned is approximate and may vary based on factors such as experience, qualifications, and location.

Benefits Package: At TeamSense, we understand the importance of a comprehensive benefits package to support our employees' well-being and work-life balance. 

Our benefits include:

• Health, Vision, and Dental Coverage: We provide comprehensive health, vision, and dental insurance options to ensure you and your family's health and well-being.
• Flexible Spending Account (FSA) and Health Savings Account (HSA): We offer optional FSA and HSA plans to help you save on eligible medical expenses with pre-tax dollars.
• Paid Time Off (PTO): We believe in work-life balance and offer generous PTO, enabling you to relax, recharge, and spend quality time with loved ones.
• Remote Office Budget: We understand the importance of a comfortable and productive remote work environment. TeamSense provides new employees with a budget for office-related spending to support your remote work setup.

**At TeamSense, we're proud to be an equal-opportunity employer and embrace diversity in our company. We're committed to creating a culture that includes many backgrounds, identities, experiences, and skills because the more perspectives we include, the stronger we are. We're committed to providing reasonable accommodations to anyone applying for or hired for a position, and if you require accommodation, please contact [email protected].

***As part of our commitment to creating a safe and reliable workplace, we conduct background checks on all new hires using Checkr, a trusted and secure service. These checks are completed after a conditional offer of employment has been made and are conducted in compliance with all applicable laws and regulations.