Sr. Digital Art Director

WHO IS HUDSON ROUGE?

Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP, and is the exclusive agency of record for the Lincoln automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices; New York, Detroit, Shanghai, Toronto, Mexico City, and we care for each other as much as we care for our client. We are an agency that prides itself on creating desire for luxury brands that goes beyond reason, and we look for uniquely talented people who are excited about doing their best work and want to grow with us.

THE OPPORTUNITY

Senior Digital Art Director

Could this be you?

The Senior Digital Art Director contributes to the maintenance and growth of a strong, mutually profitable client/agency relationship. To produce work that is distinct, consistent and honors the level of style and craftsmanship that go into every touchpoint that makes up the Lincoln brand. This can be achieved by developing work that tells a visually compelling story, developing concepts, imagery and layout that leaves viewers feeling uplifted: both rationally and emotionally. Lincoln aims to help move their customers effortlessly through the world, and in digital spaces, art direction must do the same by feeling elegant, effortless and informative while aligning with the Lincoln brand.

In this role you will…

• Originate fresh, innovative creative ideas quickly for all budget levels.
• Be able to translate ideas across various media
• Ensure the quality of work produced is in line with agency and client expectations.
• Have the ability to develop concepts and/or storylines that will guide vehicle photoshoots.
• Previous automotive experience helpful but not required.
• With a focus on digital, the, ideal candidate needs to have a mastery of all Adobe Creative Suite applications
• Work with all departments in a collaborative, mutually respectful manner.
• From time to time, be able to work on new business development.  Be responsible for ideas and creative work, and competently present pitches.
• Maintain and support all company standards.
• Be nimble and flexible, performing other duties and projects as assigned.

You have…

• An outstanding portfolio that showcases your ability to develop elegant imagery, fluid layouts, solid typography skills and utilizing color in purposeful and engaging ways.
• An ability to professionally engage with and take criticism from clients.
• Strong presentation skills with the ability to persuade.
• The desire and ability to work collaboratively with a small team.
• Keep current on effective online/interactive marketing methods, forms of execution, technologies and techniques, including accessibility compliance.
• Have an understanding of SEO & web accessibility.
• Experience with automobile or luxury/premium brands preferred but not necessary
• Experience across disciplines (TV, Digital, Experiential, Branded Content, Social, Print).
• A Bachelor’s degree or equivalent experience preferred.
• The physical and mental requirements to meet the above listed job responsibilities.
• Meet WPP guidelines to travel to photo/video shoots.
• Be able to be in the office 2 -3 days a week with remaining days WFH

DISCLAIMER:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

As an Equal Opportunity Employer, Hudson Rouge does not discriminate against applicants or employees because of age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability where the individual is otherwise qualified, national or ethnic origin, or on any other basis where protected by local, state, or federal law.