Sr. Digital Campaign Specialist

Job Description

TheSr. Digital Campaign Specialistprovides day-to-day fulfillment and campaign support to our local markets and clients for Display/Programmatic, Social, and SEM campaigns. This position uses acquired deep knowledge on best practices for structuring, building and executing Display/Programmatic, Social, and SEM Campaigns leveraging our platforms to best optimize the results of our higher spend accounts.

We prefer for this position to be based in New Jersey, but remote work is possible for the right candidate.

What you'll be doing:

• Translate client goals and objectives into specific actionable tactics.
• Provide traffic estimates for new (or existing) clients to establish budget across all platforms.
• Navigate efficiently between multiple platforms.
• Responsible for structuring campaigns to best facilitate campaign performance to meet (or exceed) client goals.
• Responsible for building attrition and ROI models for future campaign growth, based on campaign forecasting.
• Participate in client meetings, as needed
• Provide insights on more complex campaign performance for key campaign metrics through weekly (or monthly) write-ups.
• Oversee campaign execution adhering to client goals and objectives. Including timely campaign launch, monthly budgets and proper billing.
• Proactively recommend opportunities to improve campaign performance and grow client investment.
• Specialist in providing guidance for industry best practices.
• Utilize competitive intelligence tools to proactively identify opportunities for new (or existing) clients.
• Serve as primary point-of-contact for technology partners to set expectations and establish client goals and objectives.
• Create and update monthly dashboard reporting and insights, tracking campaign results against established targets.

Our ideal candidate will have the following:

• Bachelor's degree preferred, or equivalent combination of training and experience
• Minimum two years' experience managing and optimizing campaigns
• Knowledge and hands-on experience of reporting and tracking systems including Google Analytics; Certification a plus
• Proficiency in Digital Campaign management and the concepts of pacing, bid management, and other standard components
• Strong ability to understand results, troubleshoot issues, and communicate them effectively to an appropriate audience
• Capability to multitask and prioritize work to ensure all daily goals are achieved
• Ability to analyze and interpret data
• Ability to identify strategic solutions in day-to-day campaign management and communicate them to a non-technical audience
• Proficiency in Microsoft Excel, ability to create/utilize pivot tables and standard formulas
• Salesforce CRM experience preferred

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, flexible spending accounts, fertility assistance, a substantial 401k plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

NJ Advance Media is a company positioned for the future. We embrace the rapidly evolving digital landscape and are committed to developing new solutions across current and emerging media to help advertisers grow their businesses. In addition to flexible advertising opportunities with powerful media vehicles that we represent, we offer custom digital solutions from web and mobile site development, to a sophisticated array of search and social media optimization and targeted display solutions to reach audiences on all platforms. Our focus is on developing a real-time approach to reporting news, sports and entertainment content for consumption across all platforms and devices throughout New Jersey and Easton, PA. On nj.com and lehighvalleylive.com, we ensure the communities we serve have 24/7 access to the news and information that's most relevant locally, regionally and beyond. Our quality journalism and in-depth coverage is provided locally in The Star-Ledger, The Hunterdon County Democrat, The Suburban News, The Times of Trenton, South Jersey Times and The Express-Times.

NJ Advance Media is a part of Advance Local Media, one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 58+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com.

Advance Local Media is committed to creating a diverse environment and is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status or any other category protected under federal, state or local law.