Sr. Digital Marketing Manager

Simtra BioPharma Solutions (Simtra) is a world-class Contract Development Manufacturing Organization, partnering with pharmaceutical and biotech companies to bring their sterile injectable products to market. With facilities in Bloomington, Indiana, US and Halle/Westfalen, Germany, we offer a wide range of delivery systems including pre-filled syringes, liquid/lyophilized vials, diluents for reconstitution, powder-filled vials and sterile crystallization.  

Our product types include biologics and small molecules, cytotoxics, highly potent compounds, diluents for reconstitution and vaccines – which are all directly injected into patients worldwide.  As such, there is a strong emphasis on quality and continuous improvement at Simtra.  We hold ourselves to the highest quality and regulatory standards.

While our primary focus is cGMP manufacturing, we offer many support services including formulation and development, lyophilization optimization, global regulatory support and secondary packaging.  Our teams are driven to help clients scale, innovate and bring life-changing medicines to patients worldwide.

Why join Team Simtra? Because we:

Make it HAPPEN – We bring a growth mindset to every opportunity, developing new skillsets and exceeding our expectations and those of our customers.

Make it TOGETHER – We work as one, respecting each voice and tapping into our unique strengths across teams—so we can solve problems in new ways.

Make it RIGHT – We hold ourselves to a high standard of excellence, fulfilling our commitments to the customer, their patients, and our team members.

Make it COUNT – We take pride in our day-to-day work, knowing the impact we make – taking on challenges big and small to improve patient health.

This role:

Simtra, a premier Sterile Fill Injectables Contract Development and Manufacturing Organization (CDMO), is seeking a dynamic and experienced Sr. Digital Marketing Manager to lead our digital marketing efforts and to help build the Simtra brand across digital channels.  This position reports to the Director of Branding.

The responsibilities:

• Email Marketing – 25%
  • Produce and implement email campaigns - including building emails from templates and HTML, copywriting, asset coordination, Quality Assurance (QA), and scheduling
  • Conceptualize new email marketing campaigns aligned with business goals
  • Lead and implement email marketing calendar and ensure alignment with business priorities and internal partners
  • Work in partnership with designers and copywriters to optimize email creative and template structure based on standard methodologies
  • Maintain a database of SFDC (Salesforce( contacts and leads who have opted to receive our correspondence
  • Regularly aggregate leads from different sources and load them into Salesforce MCAE (Pardot)
  • Provide regular email campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
  • Regularly identify trends and email marketing strategies from other leading global brands to glean insights on standard methodologies and new innovative ideas for email marketing tactics - including audits of how to acquire, nurture and retain these customers

• Digital Marketing – 25%
  • Execute digital marketing tactics - including social media posts on LinkedIn (paid and owned) and Facebook, digital advert execution with publishers
  • Maintain corporate YouTube channel
  • Oversee Google Ad Words
  • Monitor and report on cross-channel campaign performance through Datorama or PowerBI and publisher analytics

• Website and Intranet – 50%
  
  • Lead project management of website & intranet redesign and launch
  • Coordination of functional owners – site map & content requirements
  • Engage with external vendors as needed to support various
  • Project status tracking and reporting to internal stakeholders
  • Track & report on website metrics (Google Analytics, SEO/SEM)
  • Manage accounts for selected tools (including WordPress, WP Engine, Google Analytics)
  • Coordinate requests and implementation of content updates to website & intranet
  • Create landing pages/forms for gated content, contact us, and meeting requests on corporate website
  • Respond to and troubleshoot all issues
  • Conduct regular content audits to eliminate redundant and/or duplicate information
  • Assist in creating appropriate content aligned with the organization’s strategy
  • Keep up-to-date with industry best practices and monitoring competitor websites

 Qualifications:

• Bachelor’s Degree in marketing or related field
• 5+ years digital marketing experience
• B2B and/or Healthcare experience preferred 
• Experience with marketing automation (Salesforce MCAE (Pardot))
• Experience with lead management (Salesforce CRM), lead qualification and nurturing
• Strong project management skills
• Experience with email marketing
• Digital campaign management & digital advertising platforms (Facebook, LinkedIn, Google Search, etc.)
• Analytics and reporting (Google Analytics, Datorama, Salesforce, etc.)
• Knowledge of email regulations, standard methodologies, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL)
• Experience using SharePoint, WordPress, Canva

In return, you’ll be eligible for [1]:

• Day One Benefits
  • Medical & Dental Coverage
  • Flexible Spending Accounts
  • Life and AD&D Insurance
  • Supplemental Life Insurance
    • Spouse Life Insurance
    • Child Life Insurance
  • Short and Long-Term Disability Insurance
  • 401(k) Retirement Savings Plan with Company Match
  • Time Off Program
    • Paid Holidays
    • Paid Time Off
    • Paid Parental Leave and more
  • Adoption Reimbursement Program
  • Education Assistance Program
  • Employee Assistance Program
  • Community and Volunteer Service Program
• Additional Benefits
  • Voluntary Insurance Benefits
    • Vision Coverage
    • Accident
    • Critical Illness
    • Hospital Indemnity Insurance
    • Identity Theft Protection
    • Legal and more
  • Onsite Campus Amenities
    • Workout Facility
    • Cafeteria
    • Credit Union

[1] Current benefit offerings are in effect through 12/31/24

Disclaimer

This job description is intended to provide the minimum knowledge, skills and abilities necessary to perform the job.  It may not be inclusive of all the duties and responsibilities of the job.  Simtra reserves the right to make modifications based on business requirements.

Equal Employment Opportunity

Simtra is proud to be an equal opportunity employer. Simtra evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
                                                                                                                                                            
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