Sr. Director, B2C Marketing

If you are a current Chamberlain Group employee, please click here to apply through your Workday account.
This role is within CG's Marketing Function serving as the strategic lead across all Residential brands - LiftMaster, Chamberlain, and myQ - leading brand and product positioning, creating annual plans that ladder to revenue targets, overseeing campaign development and optimization efforts, and steering new product go-to-market plans. A successful candidate is an experienced B2C marketer with a proven track record of creating successful brand strategies and partnering with channel and product leads to acquire and retain customers by leveraging insights and data to fuel strategy and execution plans. In addition, the candidate has advanced experience leading complex brand positioning / communication efforts, go-to-market launch plans for new products, as well as cross-functional teams in campaign development and optimization across multiple channels (paid, CRM, retail, organic).

• Lead annual marketing planning, execution and measurement to support acquisition and retention strategy including prioritization of dollars and resources; ensure strategy is aligned to business goals
• Partner with Demand Generation team to develop and execute data-driven marketing plans to drive customer acquisition and revenue growth. Identify prospects with the highest lifetime value potential and develop segmented, targeted approaches to reach and convert those prospects to customers
• Partner with Consumer Insights to conduct necessary marketing research to drive plans, positioning and creative feedback loops. Conduct market research and competitor analysis to identify new acquisition opportunities, market trends, and target segments
• Maintain collaborative working relationship with CG's product management team supporting initiatives and new product launches with a comprehensive brief, rich plans, and flawless execution
• Establish monthly marketing measurement dashboard to communicate results of marketing initiatives, test plans and overall marketing impact against business goals. Partner closely with analytics teams to quantify and predict marketing contributions to business goals and overall marketing return on investment. Map quarterly test and learn plans to continuously improve marketing performance with high priority segments, analyze campaign performance metrics, including engagement, conversion rates, and ROI, and provide actionable insights to optimize marketing programs and improve overall performance
• Stay up to date with industry trends, best practices, and emerging marketing technologies to continuously improve demand generation strategies
• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
• Protect Chamberlain Group's reputation by keeping information confidential.
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.
• Contribute to the team effort by accomplishing related results and participating on projects as needed.
• Motivate and lead a high performance team by attracting, developing, engaging and retaining team members
• Drive the performance management and compensation processes by communicating job expectations, monitoring and evaluating performance, providing feedback and facilitating employee development per the company's policies
• Maintain transparent communication by appropriately communicating organization information to team through department meetings, one-on-one meetings, appropriate email, IM and regular interpersonal communications
• Lead and motivate individuals and teams to create a workplace culture that is consistent with the CGI mission, vision and values.

Qualifications:

• BS/BA degree in Marketing, Communications or related field
• 12+ years of experience in brand or product marketing in a B2C environment; ideally with previous experience in a subscription-based (or recurring transactional) and DTC / e-commerce business.
• Full funnel - deep experience leveraging the full funnel to execute campaigns with deep knowledge of digital channels
• Analytics - previous experience utilizing analytic models (e.g. MMM) and campaign performance data (ROAS) to fuel and optimize plans
• Innovation - Proven experience launching new products, into new channels and markets
• Technology - Exposure to Sales Force Marketing Cloud, Pardot, ABM platforms, Google Analytics, CDP experience
• Agency - Experience managing vendor and agencies and/or internal creative teams
• Demonstrated bias to action, taking initiative to solve business problems proactively and create new best practices where the business demands
• Demonstrated ability for fast paced, data-driven decision making with knowledge of basic statistical testing and analysis
• Ability to travel up to 25% of the time mainly in North America

Preferred Qualifications:

• Master's or MBA preferred
• Previous experience in subscription-based business
• Previous P&L Ownership

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We're proud to be an Equal Opportunity Employer, and you'll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We're committed to fostering an environment where people of all lived experiences feel welcome.
Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected].
NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.