Sr. Director, Business Development
Job Description
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we're able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.
Job Summary
Responsible for assisting leadership in management of strategic analysis and plans, obtaining agreements, and/or responding to business unit and corporate strategies to enhance sales and profits. Recommends plans and actions including competitive or proactive response; the allocation of resources to existing businesses areas; the acquisition of new businesses; and the disposition of existing businesses. Negotiates terms and conditions of business agreements and reviews business development and implementation plans. Provides leadership and direction for diverse and complex functions. Contributes to the development of the organization's business strategy. Interprets business strategy and develops organizational objectives to align with this strategy. Manages multiple teams of professionals.
Job Description
Core Responsibilities
- Responsible for complex and varied financial, economic, competitive and other studies that strategically position products, services, and businesses within markets and industry sectors.
- Manages complex special studies to top management in areas such as organizational operational effectiveness, organizational or product positioning, and other studies related to the Company's growth and profitability.
- Maintains and manages the company's portfolio with the objective of maximizing resources and driving sustainable revenue models.
- Thought-leader and influencer of strategic plans, agreements and competitive response.
- Designs and manages programs that address/respond to competitive actions or potential partners inquiries, evaluating business unit and Company objectives with internal investment, partnership opportunities and/or concluding partnership deals.
- Presents strategic insights and implications (opportunities/threats) for Company in report summaries and in roundtable discussions with top management.
- Serves as corporate or business unit representative in dealings with legal and with partners on company strategic plans, response, and agreements.
- Partners with Legal Department to negotiate deals and revenue sharing agreements and respond to any business threats.
- Helps manages department priorities and serves as liaison to industry associations.
- Manages, develops and motivates team members to ensure the efficient operation of the function.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relative Work Experience
10 Years +
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.
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Date Posted
06/19/2023
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