Sr. Director, Consumer Journey

Sr. Director, Consumer Journey

Position ID: req43195

Sector: BA North America

Functional Area: Marketing

Location: Charlotte Office

Number of Openings: 1

Employment Type: Permanent

POSITION DESCRIPTION:

At Electrolux, aleading global appliance company, we strive every day to shape living for thebetter for our consumers, our people, and our planet. We share ideas andcollaborate so that together, we can develop solutions that deliver enjoyableand sustainable living.

Come join us as you are. We believe diverseperspectives make us stronger and more innovative. In our global community ofpeople from 100+ countries, we listen to each other, actively contribute, andgrow together.

Join us in our exciting questto build the future home.

All about the role:

In this role you will be reporting to the Vice President, Marketing and the Senior Vice President, Consumer Direct Interaction for Electrolux Major Appliances NA and will be based in Charlotte, NC. The Senior Director, Consumer Journey is responsible for making us the preferred choice of our consumers by developing the strategy and executing key touchpoints including Frigidaire.com/Electrolux.com, our outbound direct consumer communications (i.e. email, direct mail), our unboxing consumer experience, our service & repair consumer experience, and our owner self-help strategy and content in partnership with a cross-functional global and North America team. You will be a consumer/owner and brand expert for both Electrolux and Frigidaire brands, so that we deliver the right consumer experience to the right consumer target. You will lead a team of colleagues with diverse skillsets and be responsible for their career growth and development, achieved through continuous feedback and coaching.

What you'll do:

In this role you will develop and operate Frigidaire.com, Electrolux.com, and Electroluxfamilystore.com for US and Canada, to ensure a good experience for our 20+ million site sessions per year. You will ensure website experimentation (CRO+) is core to site operations as well as own backlog prioritization for the sites. You will set the consumer touchpoint development roadmap for North America. In partnership with the global Consumer Journey team, you will define where touchpoints should be common in design/execution/operation across business areas, and where they should differ. You will define and deploy North America strategy to grow product registration as well as partner with global team to develop and execute global enablers for product registration and marketing opt in. You will be an integrated member of the North America Marketing Leadership team (LT), the North America Consumer Direction Interaction LT, and the Global Consumer Journey

Other responsibilities may include:

• Partner with Direct-to-Consumer organization to ensure strong entailing experience on our sites and optimize conversion/sales.• Outbound communications planning and execution for US and Canada. Develop and deploy capability in CRM and CDP usage for outbound communications.• Within the touchpoint roadmap, prioritize, plan and execute optimal branded consumer experiences in areas such as unboxing, service & repair, owner self help content, etc. in line with our global branded consumer experience principles• Ensure the consumer and brand is always in focus as we develop and deploy initiatives, while still delivering on key business objectives• Work with global team to continuously share NA best practices and deploy best practices from other business areas• All other duties, as required

Who you are:

You are passionate aboutthe consumer, our brands, delivering simply outstanding experiences, andcontinuously improving through systematic testing and deployment. You have avision and a purpose, and you can inspire and influence others to not onlyshare it, but apply their abilities to achieving it. You work very well with others to moveprojects forward in a complex and global environment. You set the pace and thepriorities, and then you bring a methodical approach to meeting your goals. You work with urgency, analyzing andadapting to different situations, quickly understanding changes and reactingconfidently and decisively. Your enthusiasm is infectious and inspires andengages your colleagues and collaborators to achieve, deliver, and beaccountable for their work. You'll also have the stamina essential todelivering results in both the short and long term. You maintain high standardsof honesty and trustworthiness and consider ethical implications of issues anddecisions.

Qualifications Required:

• Bachelor's Degree in Marketing or related discipline required, MBA strongly preferred
• Minimum 10 years of progressive marketing and digital experience required; durable marketing, entailing and/or loyalty marketing experience strongly preferred
• Minimum 5 years of people leader experience
• Experience in an e-commerce industry or substantial e-commerce experience preferred
• Strong understanding of Agile methodology preferred

Aspart of Electrolux, we will continuously invest in you and your development.There are no barriers to where your career could take you.

Findmore on:

Electrolux North America: https://www.linkedin.com/company/electrolux/life/northamerica/

Electrolux Home Products, Inc. is an Equal OpportunityEmployer (EOE). Qualified applicants are considered for employment withoutregard to age, race, color, religion, sex, national origin, sexual orientation,disability, or veteran status. If you need assistance or an accommodationduring the application process because of a disability, it is available uponrequest. The company is pleased to provide such assistance, and no applicantwill be penalized as a result of such a request.

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COMPANY DESCRIPTION

Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. In 2017 Electrolux had sales of SEK 122 billion and employed 56,000 people around the world. For more information go to www.electroluxgroup.com.