Sr. Director, Digital Lifecycle Marketing

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.
At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose: The Sr. Director, Digital Lifestyle Marketing will own the operations, execution, and project management for daily marketing emails and clientelling for Tapestry's family of brands in North America. This person will be the leader for direct messaging, responsible for driving increased revenue by optimizing and improving email marketing effectiveness. They will manage a team of email marketing managers dedicated to each brand. They will be responsible for ensuring that the email channel is meeting business expectations and that the email team is collaborative and high performing.
The right candidate will have experience and expertise in email marketing- specifically in the areas of email operations, email strategy/planning, and email metrics and analytics, as well as team management and project management. This person will also have comprehensive understanding of SMS as well.
The successful individual will leverage their proficiency in Marketing to:

• Lead a high performing team of email and SMS managers responsible for driving the business by optimizing email campaign performance
• Work cross functionally with brand marketing teams, and marketing technology teams to improve email marketing performance while aligning with brand strategic goals
• Develop, oversee, and manage the email operations process (including segmentation, development, and deployment)
• Oversee email operations on a day to day basis ensuring near flawless execution
• Project manage email capability improvements inclusive of segmentation, personalization, and dynamic content in email, SMS, and clientelling messages
• Plans and manages a rigorous A/B test calendar, tracking performance and sharing out results/recommendations to the wider teams (digital, brand, creative, merchandising) to drive future email strategy
• Partners with brand leaders to define cross functional reporting KPI's
• Reports on email campaign performance on a weekly and monthly basis, sharing out findings and actionable insights with the wider team
• Serves as the subject matter expert on Tapestry email marketing - leading discussions and decision-making between cross-functional teams

The accomplished individual will possess...

• 8+ years of email marketing experience in retail, including managing an email calendar, driving email strategy and reporting out on performance
• 5+ years of team management experience
• Strong analytical skills with proficiency in Excel
• Proficiency in end-to-end use of email and SMS marketing software (Salesforce Marketing Cloud, Oracle Responsys, Klaviyo, Sailthru, Braze)
• Comfortable using e-commerce analytics tools for marketing measurement (Omniture, Google Analytics)
• Meticulous organization skills and attention to detail
• Strong collaboration skills and ability to work in a very cross-functional role
• Excellent presentation, communication, and project management skills
• Effective at multi-tasking and problem solving in a deadline-driven environment
• Aptitude to think strategically but act tactically at all times
• Positive person who wants to make a difference in a growing organization

Our Competencies for All Employees

• Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams : Blends people into teams when needed; creates strong morale
  and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/