Sr. Director, Digital Marketing

ScienceLogic · Washington DC

Company

ScienceLogic

Location

Washington DC

Type

Full Time

Job Description

*This position can be remote within the US*


What we’re looking for…

ScienceLogic is seeking an innovative and well-rounded Sr. Director of Digital Marketing with deep experience in a complex, multi-product B2B or SaaS environment to lead our digital/web team. As part of the Marketing organization, this team is responsible for maintaining and growing our website, launching paid marketing campaigns, developing strategic digital recommendations for our Marketing team, and more.

The ideal candidate for this job has spent time as a digital subject-matter expert in content, development, or analytics/SEO/SEM but has grown into a strategic role at this point in their career. Experience as a primary leader responsible for the ongoing expansion and optimization of a website with an in-house team is essential. At ScienceLogic, you’ll partner with our product marketing team, content marketers, and digital marketers to drive projects from planning to launch with a sense of urgency.

If you’re passionate about creating excellent digital experiences, moving quickly, improving over time, and teaching others about the latest in best practices on the web, SEO and Paid, then we’re looking for you.


What you’ll be doing…

  • Refresh strategy and lead execution for digital marketing across all owned assets and digital channels.
  • Drive digital engagement of our brand architecture with cohesive and complimentary messages and positioning
  • Develop and execute roadmap to transform our owned websites, including integration of recent acquisitions, improved user experience, and optimized SEO/SEM.
  • Establish KPIs and bring a metrics driven approach to organic and paid digital lead generation
  • Collaborate with cross-functional team to define needs for and prioritize content development, including literature/copy, videos, and imagery
  • Lead marketing operations and be responsible for subsequent reporting

Qualities you possess…

  • 5+ years working in online or digital marketing
  • 10+ years working in market or customer facing roles
  • Hands-on experience with marketing technology stack, including Salesforce, Google Analytics, HubSpot,  Marketo and other digital metrics platforms
  • Proven track record with driving online engagement targeting multiple key audiences (customers, partners, investors, employees)
  • Self-starter, comfortable working with ambiguity
  • Experience on global teams preferred
  • Experience in B2B digital marketing preferred

Benefits & Perks

  • A remote-first culture - work from home or come into the office, it's totally up to you.
  • Comprehensive medical, dental and vision plans.
  • 401(k) plan with employer match.
  • Flexible Paid Time Off (FTO) so that you can take the time that you need to re-energize.
  • Volunteer Time Off (VTO) - take two days off per calendar year to volunteer with your preferred charitable organization.
  • 5-year Service Milestone Sabbatical.
  • Paid parental leave.
  • Generous employee referral bonus program.
  • Pet insurance.
  • HQ Office centrally located in Reston Town Center featuring a well-stocked kitchen with rotating snacks and beverages, and catered lunch on Thursdays.
  • Regular virtual company-wide events, including cooking classes, yoga, meditation and more.
  • The opportunity to learn and develop from some of the best and brightest minds in the industry!

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At ScienceLogic, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which you are applying.


About ScienceLogic

ScienceLogic is a leader in IT Operations Management, providing modern IT operations with actionable insights to resolve and predict problems faster in a digital, ephemeral world. Its solution sees everything across cloud and distributed architectures, contextualizes data through relationship mapping, and acts on this insight through integration and automation.

www.sciencelogic.com


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Apply Now

Date Posted

03/31/2023

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