Sr. Director - Digital Product

About You

The Sr. Director of Digital Product at Nutrafol is a visionary leader and owner responsible for shaping and executing our digital strategy content experience and product roadmap across eCommerce and our mobile app. This person is accountable for driving a best-in-class digital and brand experience that aligns with business goals enhances our brand equity and supports new product launches.

As a strategic and executional leader this person will take full ownership of the Nutrafol app and website ensuring both meet company objectives and KPIs while delivering a seamless customer journey. This role requires exceptional leadership extreme ownership and a relentless drive for results ensuring every digital touchpoint strengthens the brand and maximizes engagement and conversions.

Responsibilities:

• Own and drive the digital roadmap—balancing short-term priorities with long-term vision to support growth retention and brand integrity.

• Lead content strategy across the site and app ensuring a consistent compelling and high-converting user experience that reflects the Nutrafol brand.

• Oversee the end-to-end management of the eCommerce site and app ensuring they meet business objectives enhance user engagement and support key company initiatives.

• Partner with Brand Growth Product and Engineering teams to launch new products campaigns and digital experiences that reinforce our brand while driving revenue and engagement.

• Ensure brand consistency and protection across all digital touchpoints ensuring Nutrafol’s voice tone and visual identity are manifested across the app and web.

• Drive digital product innovation identifying opportunities for UX enhancements personalization and new digital experiences that elevate customer interaction.

• Own performance metrics for the app and site ensuring KPIs are met while continuously optimizing for growth retention and conversion.

• Lead and mentor a high-performing team fostering a culture of accountability innovation and excellence.

• Manage and optimize external vendors platforms and tools to support the digital experience and tech stack.

• Oversee A/B testing site optimizations and personalization efforts to enhance the shopping experience and conversion rates.

• Ensure SEO best practices are embedded within content and technical strategies.

What Success Looks Like:

• The Nutrafol website and app operate as high-performing high-converting platforms exceeding business objectives.

• New product launches are seamlessly integrated into the digital experience strengthening brand equity and sales.

• Brand identity is fully protected and reinforced across all digital touchpoints.

• The digital roadmap is clear actionable and aligned with leadership’s vision ensuring continued innovation and growth.

• The team thrives under strong leadership with clear goals ownership and executional excellence.

Requirements:

• 8+ years relevant experience preferably within a growing DTC eCommerce company; startup experience is preferred

• 4+ years people management experience with a passionate for leading mentoring inspiring and collaborating

• Extensive understanding of the retail E-Commerce landscape including features functionality and best practices

• Experience launching and/or managing a consumer app

• In-depth experience in A/B testing site optimization and personalization product development and UX design best practices

• Self-starter; entrepreneurial “roll up your sleeves” attitude

• Excellent communication and presentation skills as this role will require regular interaction with department & executive leadership

• A strong work ethic attention to detail and sense of professional accountability

• Ability to thrive in a growth-oriented entrepreneurial environment