Sr. Director, Marketing Effectiveness (MSP or Toronto)

The Sr. Director, Marketing Effectiveness will be responsible for supporting efforts around marketing data, reporting, analysis, and measurement.

This role will manage our overall marketing scorecard and reporting across critical Marketing KPIs and reporting in general through interlocks across our marketing infrastructure. Critical to this role is thoughtful analysis of our reports to draw insights that can be used in key decision making around our marketing planning, resourcing and delivery process.

As we look to transform marketing, and align it closely with our business, this role will be pivotal in streamlining our marketing performance framework across all of marketing, ensuring that there is alignment across reporting, metrics, etc. agnostic of Segment, Region or COE.

About the Role

In this opportunity as Sr. Director, Marketing Effectiveness, you will:

• Serves as owner of our single marketing scorecard, inclusive of quantitative and qualitative marketing results, insights, and recommendations
• Positions as the strategic lead of the marketing data and analytics function, including reporting and analysis roadmapping / delivery, and measurement standards
• Is the connection point within the business by building and nurturing internal credibility and alignment through close partnership with Finance, Marketing, Digital, Technology & Data and Commercial Excellence.
• Analyzes global, enterprise trends in spend, activity, and results to recommend stop/start/continue activities to improve the return on investment and profitability of future campaigns, supports with how best to implement these changes
• Supports efforts for Marketing to become a more 'test-and-iterate' function. Communicates aggregated findings (those which can be scaled) paired with actionable insights and recommendations.
• Measures marketing operations efficiency and enablement performance impact for transparency and optimization analysis.
• Oversees Marketing Finance Analysts to support in the effective management, allocation and return of Marketing budget

About You

You're a fit for the role of Sr. Director, Marketing Effectiveness if your background includes:

• Four-year college degree in business or marketing related field. MBA preferred.
• Minimum 10 years experience or 8 years experience with MBA
• Direct experience in marketing or demand generation fields
• Strong understanding of data management platforms and data architecting
• Fluency with corporate finance data flows, processes, and analysis
• Highly proficient with reporting and data analysis, managing reporting requirements, dashboard builds
• Demonstrated experience with reporting across Salesforce.com, Tableau and BO
• Proven experience navigating complex global and matrixed businesses
• Track record of engaging senior leadership and being a catalyst for change
• Demonstrated experience testing and iterating to optimize lead and channel performance.
• Direct experience in the B2B industry a plus

Knowledge and Skills

• Strong business processes acumen, especially in data, analytical methods, and finance
• Cross-functional collaboration / Influencing decisions
• Relationship builder
• Clear understanding of marketing processes and capabilities as well as demand gen strategy
• Strong familiarity with marketing tools and infrastructure to support demand gen processes and lead flow
• Ability to manage multiple projects simultaneously, in highly matrixed organization, with skill, attention to detail, tenacity, and a focus on results.
• Success in strategy and integration of new marketing technologies
• Exceptional oral and written communication skills
• Must be an individual with initiative and a solutions-orientation.

What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: Currently the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Days Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact
• Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

#LI-TB1

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.