Sr. Director, Marketing Name.com

*** Remote or hybrid opportunity in Denver ***
Will also consider candidates remotely in Seattle, LA, San Francisco, TX, and NY.
Summary / Objective
The Director, Name.com Marketing will strategize, develop, and lead a team to execute full-stack marketing programs for Name.com including brand and awareness marketing, conversion and lifecycle campaigns, and co-marketing and affiliate programs.
This role reports to the Chief Marketing Officer.
What You'll Do
Leadership

• Build, lead, and enrich a team of outstanding marketers to ensure the success of Name.com across global markets
• Set and evangelize the marketing strategy and operating plan for Name.com, socializing and leading the plan across Sales, Product, Marketing, and Engineering
• Manage a seven-figure media budget, ensuring all spend is accounted for and optimized
• Identify, hire, and onboard talent as needed, aligned with strategic areas of investment

Growth

• Develop and execute Name.com's growth marketing strategy, encompassing both customer acquisition and retention marketing
• Lead and nurture a data-driven strategy for global paid and organic user growth
• Develop, lead, and manage the execution of strategic acquisition marketing plans to target and acquire new customers using digital marketing channels
• Develop, lead, and manage a new retention marketing strategy, leveraging lifecycle and account-based marketing best practices
• Manage internal team and external agencies to deliver across digital channels (search, social, display, af?liates, video, etc)

Brand

• Define the Name.com brand and story, working with third-party agencies to develop the voice, tone, visuals, and guidelines to bring that story to life.
• Build and execute a brand marketing strategy that aligns with business objectives and is implemented across all marketing channels (paid, owned, and earned)
• Lead creative efforts, partnering with external agencies to steward new O&O experiences.
• Design and coordinate implementation of a social media strategy across the company's corporate channels, ensuring it aligns with business goals, voice, and brand, and improves engagement
• Partner with the product team to deliver brand experience across all O&O touchpoints.

Product Marketing

• Craft Name.com's value proposition, positioning, and messaging for key audiences and customer personas.
• Develop and lead customer-friendly product marketing messaging and positioning, establishing product market fit, leveraging research and the Jobs to be Done Framework
• Lead and implement GTM strategy, ensuring all O&O channels are aligned with product messaging and reasons to believe
• Own prioritization, GTM strategy, and roadmap for new market expansion to drive growth and achieve customer acquisition goals
• Create a consumer insights function to better identify needs and challenges to improve cross-functional understanding of our user base and inform feature development
• Partner closely with the Product team to drive demand and feature adoption by owning feature launch marketing including positioning, naming, messaging, etc.

Marketing Analytics

• Own weekly reporting of all marketing programs, synthesizing key learnings and opportunities to improve at monthly leadership meetings
• Establish and socialize reporting benchmarks and KPIs related to growth (volume, CAC, retention, LTV) and own achievement of monthly KPIs
• Utilize data insights to develop new growth strategies and initiatives
• Determine support needed for scaling marketing functions (internal vs. external)

Partner Marketing

• Develop and lead outbound/inbound marketing for Affiliate program, ensuring the channel is delivering on all revenue targets and KPIs
• Develop and lead account-based marketing and sales enablement supporting the Reseller program, ensuring the channel is delivering on all acquisition and retention KPIs
• Develop and lead Registry partner relationships, including the securing of comarketing dollars and MDF, to support promotions calendar

Who You Are / What You Bring

• 12+ years of experience leading a successful marketing organization, ideally within a high-growth B2C tech company
• Experience leading campaigns that target SMBs/Entrepreneurs
• Ability to drive both strategy and day-to-day execution in a fast-paced environment
• Ability to plan strategy, targets, and budget for the marketing organization
• Skilled with CRM, SEO, SEM, and analytics tools such as Salesforce, Google Analytics, Google Adwords, Tableau, Klayvio, and more
• Experienced presenting to senior leadership, synthesizing complex campaigns into actionable insights and strategy
• Ability to travel as needed
• Ability to work across time zones as part of a global organization

Salary Range
The U.S. base salary range for this full-time position is $132,000 - $219,000, plus benefits as described below. In addition, the successful candidate will be eligible to receive other compensation from time to time in the form of discretionary and/or nondiscretionary bonuses and long-term incentive plan. Actual compensation will be influenced by a candidate's qualifications, internal employee equity considerations, and location. We will not ask for information about a candidate's current or past compensation for purposes of developing an offer of employment.
US Employees (and their spouses, domestic partners and/or dependent children) are covered by generously subsidized medical, dental, and vision insurance. Employees are also covered by company-paid life and disability insurance and have the option of participating in employee-paid supplemental life, accidental death and dismemberment, critical illness and accident insurance. In addition, employees are able to enroll in the company's matching 401(k) retirement plan. Employees will also annually receive 20 days of paid vacation, 5 days of paid sick leave, 13 paid holidays, and 8 weeks of paid parental leave. Employees will also have the opportunity to receive tuition reimbursement for qualifying tuition and education-related expenses.
Note: Benefits programs are subject to eligibility requirements and may vary in certain locations.
A few things to know about us
Name.com is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, age, national origin, veteran status, marital status, sexual orientation, gender identity, disability, or any other category prohibited by local, state, or federal law. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, demotion, compensation, benefits, social and recreational activities, and termination.
Accommodation Statement
We are committed to the full inclusion of all qualified individuals. As part of this commitment, the organization will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, please contact our Recruiting Team at [email protected].