Sr. Director, Marketing Strategy

At 2U, we are all in on purpose. We are motivated by our mission - to eliminate the back row in education - and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world's leading online learning platform, 2U powers more than 4,000 online higher education offerings - from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.
What We're Looking For:
The role will work in tandem with the SVP, Marketing Strategy, to accelerate 2U's transition to platform marketing efforts with specific focus on edX marketing.
You will build and execute on all things growth, including, experimentation and platform adoption by growing traffic, improving monetization of the platform, opening up new monetization and cross-sell pathways and driving LTV among 2U's portfolio of users. This role is a critical strategic leader on the Marketing Strategy team.
Your immediate priorities will include rebuilding our paid strategy across B2B & B2C marketing for edX, including but not limited to restructuring ad accounts, aligning on geographic strategy, improving tracking, implementing ecommerce and b2b best practices, and developing a new product launch schedule to maximize ROAS.
The right candidate for this role will have a bias towards execution, and a proven track record of working cross-functionally with leaders of all levels in order to launch new initiatives.
Responsibilities Include, But Are Not Limited To:

• Work with VP, SVP or CMO to understand monthly and quarterly business objectives
• Partner with SVP, Marketing Strategy to build a comprehensive roadmap across the edX ecosystem, in addition to owning other key-growth initiatives such as new paid media and analytics
• Work with Director, Marketing Strategy to own implementation of roadmap, work with various stakeholders to unblock any areas of concern, and implement clear deadlines for all stages of work
• Drive the organization & project management of growth initiatives
• Build innovative processes that focus on lean yet organized scale
• Partner with SVP, Marketing Strategy to build marketing strategy team, instilling a high-velocity testing culture focused on driving big wins
• Work cross functionally with email, analytics, creative, web dev, and media in order to build the future of 2U
• Drive visibility into our efforts by communicating on a monthly cadence wins, trends, projects, & key goals across various stakeholder groups including sales & marketing leadership

Things That Should Be In Your Background:

• 8 - 10+ years of experience
• Proficiency in both Tableau
• Experience managing media in Google Ads, LinkedIn, & Meta
• Experience with Google Analytics, Hubspot, & Google Tag Manager

Benefits & Culture
Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you're excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us - and do work that makes a difference. #NoBackRow
We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include:

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Employee stock purchase plan
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is ($150,000 -$175,000), with potential bonus and equity eligibility. Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.
2U Diversity and Inclusion Statement
At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we've taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.
2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: [email protected] .
About 2U Inc. (NASDAQ: TWOU)
For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings - from free courses to full degrees - and helping unlock human potential. To learn more: visit 2U.com.

About edX
edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the world's top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there - we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.
Learn more at https://2u.com/careers/
#NoBackRow
The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U's equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.