Sr. Director, Mnemonic

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Job Summary

The Sr. Director, Mnemonic is responsible for overall direction of Mnemonic, Effectv’s in-house creative agency, that plans, develops, and produces video creative and brand campaigns for select advertising clients. This leader oversees a team of 75+ creative directors, creative leads, and editors across the country who are partnering with the Sales team to develop advertising campaigns for local, regional, and national businesses for all industries (such Automotive, Home Improvement, Healthcare, Legal, etc.). They will ensure Mnemonic’s business strategy and objectives are aligned with the greater Effectv organization, forecasting and meeting budget to drive revenue, and maintains a standard of high quality brand campaigns that deliver outcomes for our clients.

Job Description

Core Responsibilities

• Ensures Mnemonic is aligned with Effectv’s operating plan by partnering with cross functional leaders in teams such as Sales Development, Sales, Marketing, Communications, Finance, Operations, and Product
• Oversees a team of leaders that are responsible for managers and individual contributors (roles ranging from editors to producers) who partner directly with Effectv’s advertising clients.
• Identify best practices and workflow process for Mnemonic while leveraging systems and tools (Salesforce, Airtable, etc..) to achieve consistency at scale.
• Partners with Finance team to forecast creative revenue, manage margins, set goals, manage expense budget, and ensure we hit revenue objectives.
• Assess business performance and insights from advertiser campaigns to form strategies of where to focus the creative team’s resources, develop tactics to drive new business, grow business, and reduce churn
• Owns and drives high profile creative campaigns and projects (both internally and externally)
• Gather feedback from teams like Sales and Customer Experience to enhance Mnemonic’s go-to-market approach, customer satisfaction, and quality of work
• Monitor creative and brand trends, insights, and strategies to meet the changing customer landscape
• Partners with internal stakeholders to grow the Mnemonic brand through the creation and placement of advertising strategies
• Mentors, develops, and guides team members to foster personal and professional growth among team and peers. Establishes a high performing culture grounded in diversity and inclusion, partnership, and growth mindset.
• Reviews and communicates progress of all assigned operational projects and meeting planned deadlines.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +

Salary:

Pay Range: This job can be performed in Colorado, with a Pay Range of $151,417.18 USD - $227,125.77 USD

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.