Sr. Director of Affiliate Marketing

About the Role:

Beyond Finance is looking for a Senior Director of Affiliate Marketing focused on driving growth and efficiency of our best-in-class affiliate marketing program. Here, you will lead the channel, working closely with stakeholders to maximize performance.. This is an exciting opportunity to make a significant contribution to the marketing team and have a large impact on company goals.  

We are seeking candidates for this remote or onsite position who possess a proactive, competitive spirit, are analytical, can structure and negotiate competitive marketing programs, and are driven by performance. Additionally, this experienced candidate is detail-oriented, execution-minded, and continuously seeks opportunities to drive growth, innovation, and efficiency at all stages of the marketing funnel. This position reports into marketing leadership and works cross-functionally with product, analytics, creative, and sales teams. 

What You’ll Do

• Maintain a strategic roadmap that advances the capability, growth, efficiency, and diversification of an industry-leading affiliate marketing program.  
• Drive the strategy, execution, and optimization of performance-based affiliate and partnership marketing efforts. 
• Working closely with members of the affiliate marketing team, monitor, manage, and optimize campaigns based on daily, weekly, and monthly performance data and marketplace trends. 
• Provide ongoing account management across our network of marketing partners; providing a high level of engagement to advance performance. 
• Drive competitive research and keep your finger on the pulse of the industry and across the affiliate landscape. 
• Lead the testing of new messaging, creative and customer experience to drive improved performance.  
• Collaborate with product, sales, analytics, operations, finance, and creative on campaigns and efforts to drive performance towards targeted KPIs. 
• Negotiate, structure, and implement competitive compensation models across affiliate partners, adjusting as necessary to maximize growth and efficiency.  
• Effectively communicate channel, partner, and subID-level performance and provide actionable insight internally and with each respective partner. 
• Responsible for overseeing and reconciling monthly billing and partnership payments in close collaboration with marketing operations and finance. 
• Deliver against aggressive growth and efficiency targets. 
• Manage ongoing forecasting and planning in close collaboration with key stakeholders. 

What We Look For

• 7-10 years of experience in performance or growth marketing managing a diverse group of programs and marketing partners, both online and offline.  
• Demonstrated history of delivering performance against large marketing budgets.
• Experience leveraging affiliate marketing platforms such as Cake,Impact, Everflow, Hasoffers, or similar. 
• Deep experience collaborating with cross-functional teams including product, creative, analytics, and sales. 
• Data driven with strong analytical problem solving skills and a consistent record of using data to make decisions. 
• Strong understanding of the affiliate and performance marketing landscape, both online and offline with proven experience in direct response.  
• Experience developing, testing, and optimizing creative, messaging, experience, and targeting to advance performance. 
• Ability to organize and manage multiple priorities with a sense of urgency.
• Outstanding ability to think creatively,  identify and resolve problems, and take ownership across the entire funnel. 
• Enthusiastic attitude; willingness to roll up your sleeves to drive performance where needed. 
• Desire to work hands-on in a performance-based, analytically-driven, and fast-paced environment.
• Prior financial services lead generation experience preferred, but not required.
• Bachelor's degree from an accredited college or university; MBA preferred.