Sr. Director of Consumer Lifecycle Marketing

Client Marketing

We are seeking a Lifecycle Marketing leader, who has a passion for driving company growth and growth of the individuals they lead. The ideal candidate will have experience in developing and executing strategic omni-channel marketing campaigns aimed at acquiring, nurturing, engaging, and retaining customers. They will also have a deep understanding of marketing strategy, and experience in developing omnichannel briefs, seasonal GTM campaigns, and behavioral and lifecycle marketing triggers via marketing automation systems, preferably Salesforce Marketing Cloud. The Senior Director of Customer Lifecycle Marketing will supervise a team of marketing professionals and set goals and objectives to ensure the achievement of department results.

If you are a seasoned marketing professional with a strong financial industry background and experience in developing and executing strategic campaigns aimed at acquiring, developing, and retaining customers, we encourage you to apply for this exciting opportunity. As the Senior Director of Customer Lifecycle Marketing, you will play a critical role in driving business growth and delivering impactful marketing campaigns. Additionally, you will be responsible for developing omnichannel briefs, executing seasonal GTM multi-channel campaigns, and managing campaigns focused on customer lifecycle.

Key Responsibilities and Duties

• Develop and implement a comprehensive lifecycle marketing strategy that enhances every stage of the customer journey, driving higher engagement and outcomes and delivering against the company's overall marketing and product strategy, and business goals.
• Develop omnichannel marketing briefs that include audience segmentation, insights, messaging, channels, testing, and measurement strategies to execute multi-faceted campaigns in partnership with cross-functional teams.
• Plan and execute on key brand and marketing moments throughout the year to drive customer awareness, engagement, and retention
• Measure and analyze the effectiveness of marketing campaigns and make data-driven decisions to optimize campaign performance.
• Collaborate closely with cross-functional teams like sales, client success, product, analytics, and MarTech to establish and maintain strong working relationships. Empower sales and client success teams with marketing collateral to support their efforts.
• Develop appropriate departmental measurements and key performance indicators (KPIs) based on overall business goals.
• Supervise a team of experienced marketing professionals and set goals and objectives to ensure the achievement of department results.
• Develop and manage marketing budgets to ensure that the team is working within financial constraints.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level

9PL

Required Qualifications:

Experience in developing and executing strategic marketing campaigns, preferably in the financial industry.

Preferred Qualifications:

• Strong knowledge of marketing strategy, omnichannel briefs, seasonal GTM multi-channel campaigns, and retention marketing - including behavioral and/or lifecycle triggers.
• Experience developing MarTech stack, preferably Salesforce Marketing Cloud and Salesforce CDP.
• Experience leading and managing a team of marketing professionals.
• Proven track record of driving business growth through effective marketing strategies.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work well in a fast-paced, collaborative environment.
• Strong leadership and cross-functional team management skills.

#LI-DV1

Base Pay Range: $123,800/yr. - $206,300/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: [email protected]

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