Sr. Director of Growth Marketing

Sr. Director of Growth Marketing
NinjaTrader is an investor-backed, exciting growth stage FinTech company servicing hundreds of thousands of traders by providing award winning software and brokerage services. We are building products and services which empower active traders to easily analyze and react to data from the world's leading financial markets. Located in Chicago, our unique employee-centric company culture is one that our team finds inviting, comfortable and fun.
We are now accepting applications for a senior-level Director to define and lead our new customer acquisition strategy. This is a high-impact, high-visibility role interacting directly with NinjaTrader's CMO, executive leadership, and other senior leaders across the organization.
NinjaTrader is going through a period of rapid growth and is committed to investing and expanding our marketing capabilities. You would play a crucial role in that expansion by setting the marketing acquisition roadmap, building the team and delivering on the growth goals for the firm. This is an exceptional opportunity for someone who wants to make a significant impact.
About You:
This data-driven, growth-minded leader will be responsible for scaling our Acquisition/Growth Marketing Team, driving strategy, setting priorities, expanding capability and delivering on ambitious revenue goals.
You should be passionate about performance marketing and have a proven background deploying a data-driven approach to deliver positive ROI marketing. You should be both hands-on with the details and able to articulate the big picture. You should be an exceptional leader that can build strong relationships, and a strong communicator who is comfortable engaging at all levels of the organization.
In this role you will:

• Build, manage and coach a high-performing marketing team and manage external resources/agencies where relevant
• Oversee, manage and maximize returns on all paid media initiatives across Google Search, Display, Paid Social, programmatic, affiliate and other digital media campaigns
• Lead performance tracking and calibration to drive decision making around budget allocations and forecasts and ensure that spend is appropriately allocated to tactics with optimal returns and efficiency
• Test and grow new acquisition channels and activities to improve overall marketing performance and efficiency
• Help drive a culture of innovation, constant optimization and testing
• Build systems for forecasting, measuring, and reporting on the performance of campaigns and business, using data and analytics to assess against our critical metrics
• Work with operations, sales, and marketing teams to ensure we're generating the right type of demand, and determine business process implications as needed.

Job Requirements:

• 10+ years of customer acquisition experience (financial services preferrable) with strong skills in managing page media campaigns
• Proven track-record of developing marketing strategies, executing, measuring, and delivering on performance targets and a love for optimizing results
• Extensive knowledge of Google Adwords, Google Analytics, Facebook Ads Manager, Instagram, programmatic media, etc.
• Familiarity with App store optimization (ASO) strategies
• An understanding of the evolving Mobile/MarTech space and the ability to articulate and positively orchestrate complex marketing plans across multiple channels
• Data and analytics obsessed - ability to quickly develop, measure and optimize marketing programs against quantitative frameworks
• Ability to concept and implement A/B tests on creative, ad copy and targeting
• Strong collaboration, communication and presentation skills to inform, encourage and implement impactful marketing initiatives
• Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations
• Must effectively manage workloads to meet deliverables within agreed timeframes
• Must be detail-oriented, with the ability to think critically and efficiently multitask
• Must be confident in presenting work to senior-level executives, team members, and internal stakeholders-answering questions and articulating information to the rest of the team

Perks and Benefits:

• Comprehensive benefits package (medical, dental, vision, life and disability insurance)
• 401k with Company Match
• 15 days paid time off per year
• 7 paid holidays annually
• Gym Membership to our Building Gym
• Hybrid Work Model
• Business-casual work environment

NinjaTrader's main office is located at 222 N. LaSalle in Chicago. All NinjaTrader employees are currently working a hybrid remote schedule from the firm's main office.