Sr. Director, Partner Marketing

Klaviyo · Peninsula

Company

Klaviyo

Location

Peninsula

Type

Full Time

Job Description

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
Our Partners ecosystem is key to our go to market strategy and Klaviyo is looking for a world-class Partner Marketing Leader to build and drive our marketing strategy. This is a key role within the Marketing organization that will report directly to the CMO and dotted line into the Head of Partners. This individual will build and lead a team of high-performing partner marketing professionals to develop, execute, and measure campaigns and programs that accelerate partner engagement, recruitment, pipeline creation and revenue across a range of partners, including marketing agencies, systems integrators, GSIs, ISV/Apps, and eCommerce platforms. This role will promote awareness and excitement among partners of the benefits of growing their businesses alongside Klaviyo-creating win-win value propositions. The right leader will be the voice of partners internally and externally and feel passionate about being a key leader in driving Klavoys growth story in the ecosystem and beyond.
How you'll have impact:

  • Develop and execute a comprehensive partner marketing strategy aligned with Klaviyo's overall business objectives.
  • Drive initiatives to establish Klaviyo's brand within the ecosystem, creating a compelling narrative that resonates with partners and customers.
  • Build and lead a high-performing partner marketing team, fostering a collaborative and innovative work environment. Guide and mentor team members, ensuring professional growth and development.
  • Align with the Partnership leadership team to build a cohesive joint strategy with aligned goals and success metrics. Act as an extended member of the leadership team.
  • Own and drive partner marketing development funds strategy, planning and execution
  • Drive ongoing communications with partners through newsletters, social, and other channels
  • Continually assess Partner/Field needs and requirements to build new marketing programs
  • Work with cross-functional teams to develop process and infrastructure, including systems, analytics and campaigns.
  • Design and implement measurements to quantify ROI from partner marketing programs/campaigns, promotion campaigns and co-marketing activities with our strategic partners
  • Work closely with the cross functional marketing team to leverage and create sales and marketing collateral and tools that enable our partners to successfully market Klaviyo's products and generate new pipeline and sales acceleration opportunities with our customer
  • Evangelize and champion our Partner vision, mission, purpose internally and externallyβ€’


What We Would Love to See

  • Proven track record of building Partner Marketing end to end marketing strategies with proven campaigns to drive partner recruitment, brand and demand.
  • Strong leader who can build and mentor high performing teams
  • Confident at working in a cross-functional, global organization.
  • Bias to get stuff done and someone who is willing to challenge the status quo and break things
  • Strong written, verbal, analytical and interpersonal skills. High degree of comfort to craft original content.
  • 15+ years of demonstrated Partner Marketing experience with a SaaS/Technology company
  • Passion for partners and field engagement
  • Confident with managing a large budget
  • Excellent listening and responding skills, communication skills, strategic focus, executive presence, and customer empathy


The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.
Base Pay Range For US Locations:
$224,000 - $336,000 USD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

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Date Posted

07/15/2024

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