Job Description
- Develop and own our Cloud go-to-market narrative, Tackle Platform positioning, and value proposition while working cross-functionally to translate that into GTM strategy, plans, and campaigns
- Understand market trends, the competitive landscape, customer requirements, buyer behavior, and the ecosystem to better identify market opportunities and demand for Tackle’s offerings
- Partner with PMs to drive ICP and persona work to actively inform product development & GTM decisions
- Provide input into Tackle’s product strategy and pricing/packaging based on market and customer research findings, industry analyst interactions, and competitive findings
- Bring new features to market by leading the messaging, launch strategy, timelines, and distribution vehicles (including in-app, email, website, video, blog, etc) to ensure market coverage occurs in a consistent and orchestrated fashion
- Educate the market about Tackle’s offerings by creating compelling content across all Tackle marketing-owned assets and aligning with the continuous releases of Product
- Enable sellers to effectively position our offerings, leveraging internal tools and developing assets that help improve win rates
- Become a Tackle evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results
- 8-10 years of experience leading and scaling a Product Marketing team at a SaaS company. Experience working with the Cloud Providers (AWS, Microsoft, or Google Cloud) is highly desirable.
- Experience supporting product-led and sales-led GTM motions
- Experience with being part of a team to drive pricing and packaging decisions for SaaS products
- Proven ability to execute strategically with a focus on measurable outcomes, developing a high-performing team, and experience in driving business transformation
- Ability to influence senior executives and build trust and mutual respect across functions and all levels of the organization
- Exceptional storytelling and communication skills with the ability to turn complex data, technology, and concepts into clear communications
- Growth mindset: comfortable with undefined processes and experimentation; excited to work on new initiatives that fuel growth
Explore More
Date Posted
08/09/2023
Views
23
Similar Jobs
Growth Product Lead - Loyalty - Trafilea
Views in the last 30 days - 0
Trafilea promotes itself as a transformative consumer tech platform with AIdriven growth solutions highlighting achievements like 1B revenue and globa...
View DetailsEngineering Manager - Software Supply Chain Security: Auth Infrastructure - GitLab
Views in the last 30 days - 0
This job description highlights a leadership role in developing secure scalable authentication infrastructure for GitLab It emphasizes technical exper...
View DetailsStaff Salesforce Engineer - CRM Systems - GitLab
Views in the last 30 days - 0
This job description outlines a Staff Salesforce Developer role focusing on designing building and scaling enterprisegrade solutions across Salesforce...
View DetailsSales Prospecting Account Executive - Financial Solutions - Blackbaud
Views in the last 30 days - 0
This job posting seeks Prospect Account Executives to sell Financial Management applications for nonprofits and governments Responsibilities include s...
View DetailsSolutions Architect - phData
Views in the last 30 days - 0
This job posting seeks a Solutions Architect to join phDatas Elastic Platform Operations team focusing on cloudnative data platforms like Snowflake AW...
View DetailsTeam Lead - Publisher Success Management (AdTech) - MGID
Views in the last 30 days - 0
MGID is a fastgrowing digital advertising company seeking a resultsdriven Team Lead to oversee client relationships and drive business growth in the U...
View Details