Sr. Director, Social Strategy
Job Description
WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS
Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 400 people strong, pairing award-winning creatives with PhD data scientists, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, incredible things can happen.
Our clients span the leading brands in finance, technology, media, CPG, real estate, and many other categories. These partnerships have earned us multiple awards and recognition: Emmys, Clios, Effies, Cannes Lions Awards, ProMax Agency of the Year, and most recently, Digiday’s Most Innovative Media Agency.
We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are inquisitive innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.
BUT ENOUGH ABOUT US, LET’S TALK ABOUT YOU
Known Social is on a hot streak, and we’re looking for a Senior Director, Social Strategy to support the Head of Social in developing winning organic social media strategies for clients across all categories. The Sr. Director will help build and lead a team of social media strategists and analysts who will deliver innovative strategies and partner with creatives to develop breakthrough, best-in-class executions. In addition to client work, this role will be pivotal in helping pitch new social media business and respond to RFPs.
With broad categorical interests, the ideal candidate will have an audience-first mindset with a high level of empathy for consumer pain points across industries. Additionally, they will demonstrate clear, impactful client-facing communication and writing skills that articulate complicated strategic direction clearly, quickly and effectively.
Filled with opportunity, this role has huge potential to develop award-winning impact for leading global brands and Known.
WHAT YOU’LL DO
- Manage and grow a team of top-notch social media analysts and strategists to deliver best-in-class social media strategies across business categories
- Lead team to move at the speed of culture and propose breakthrough and first-to-market social media strategies to clients
- Partner with creative leads to oversee the end-to-end creative development process, ensuring content is always optimized to achieve client KPIs
- Serve as a client-facing lead, making difficult concepts and strategies seem easy and actionable
- Partner with the Head of Social to develop pitch decks and go-to-market materials, helping accelerate our win rate
- Become a thought leader internally and externally, educating colleagues and clients on the latest social media trends and executions
- Build meaningful partnership with the Paid Social team to develop high-impact creative stunts and optimizations that exceed client expectations
- Partner across teams to develop game-changing, proprietary technology that helps client understand performance, exceed KPIs and achieve other efficiencies, like creative production
WHAT YOU HAVE DONE/WHO YOU ARE
This role is right for you if:
- You are an empathetic leader who can build trust with employees, eliciting and inspiring award-winning work for our clients
- You possess an end-to-end understanding of social media strategy, including standard channels (FB, IG, Twitter, etc.), emerging platforms and how to cut through the noise to drive impact
- You have a proven ability to effectively partner with creatives to maximize KPIs while developing breakthrough content strategies
- You have demonstrated experience leading and improving creative briefing processes
- You bring deep knowledge across organic and paid social media strategies with the ability to develop cross-over executions in partnership with Media Strategy team
- You have the ability to distill insights and identify trends from large data sets
- You are familiar and experienced in social listening and performance data and tools
- Experience proposing and managing influencer campaigns a plus
- You have strong verbal and written communication skills, with the ability to immediately interface with clients
- You are highly ambitious, with a relentless pursuit of quality
- You possess a can-do, roll-up-your-sleeves spirit that thrives in a fast-paced, high-energy environment
- You bring to the role a demonstrated ability to multitask and prioritize
Your background includes:
- 8-12 years of experience delivering high-impact social media strategies
- Agency experience (preferred)
SOME OF OUR PERKS
- Unlimited paid time off
- 401k with company matching and no vesting period
- Generous medical plan
- Paid parental leave
- Company-wide events and retreats
ONE LAST THING TO ASK YOURSELF
All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.
Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.
The base salary for this position is $150K-$180K. This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.
Date Posted
02/17/2023
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