Sr. Experience Marketing Manager, Peace of Mind

Sr. Experience Marketing Manager, Peace of Mind

Position ID: req43574

Sector: BA North America

Functional Area: Marketing

Location: Charlotte Office

Number of Openings: 1

Employment Type: Permanent

POSITION DESCRIPTION:

At Electrolux, aleading global appliance company, we strive every day to shape living for thebetter for our consumers, our people, and our planet. We share ideas andcollaborate so that together, we can develop solutions that deliver enjoyableand sustainable living.

Come join us as you are. We believe diverseperspectives make us stronger and more innovative. In our global community ofpeople from 100+ countries, we listen to each other, actively contribute, andgrow together.

Join us in our exciting questto build the future home.

All about the role:

In this role you willbe reporting to the Vice President of Marketing for Electrolux Major AppliancesNA and the Global Experience Marketing Director. You will be based in Charlotte,NC. The Senior Experience Marketing Manager, Peace of Mind is responsible forbuilding brand desirability and helping make engaging directly with us thepreferred choice of our consumers in the US and Canada with a focus on ourcurrent owners of Frigidaire and Electrolux products. You will be thecross-functional connection that develops the strategy and then leads theend-to-end articulation of key owner experiences, from ideation, to launch toongoing optimization, through the creation of consumer-driven outstandingcontent and execution plans.

What you'll do:

In this role your responsibilitiesinclude for our owner-focused products and services, including applianceprotection plans, warranties, appliance service offerings, spare parts, andrepurchase options, as well as our consumables and accessories for our MajorAppliances (such as water filters for refrigerators or air fry trays for ourcooking appliances). You will develop and execute on-brand marketing strategy,messaging, and go-to-market tactics for Peace of Mind initiatives to driverevenue and profitable growth, including an omnichannel approach to drive awarenessand conversion. Continuously find, test, and roll out new opportunity areas.You will represent Experience Marketing in the Commercial Triangle (Marketing,Sales, Product Line) to ensure the consumer and brand is always in focus and workwith this team to drive and advise on the key business priorities. You will bean integrated member of the North America Marketing Leadership Team (LT) andthe Global Peace of Mind Experience Marketing LT.

Other responsibilitiesmay include:

• Lead brief development and overall planning/implementation for all Peace of Mind products and services and all assets needed to bring those benefits to life in a consumer-driven way. This work will be a close collaboration with Consumer Insights, Media, Content, Marketing Operations and Canada marketing.
• Own input from North America into and ensure implementation of the Global Peace of Mind branded visions, messaging territories/claims, and ensuring we have differentiated offerings.
• Contribute to Global portfolio innovation by providing input on North American consumer needs, market opportunities, and trends. This person will also serve as an expert on the Frigidaire brand/consumer within the Peace of Mind category globally.
• Based on the Global Annual Plan, help to facilitate the North America annual plan development and governance by providing key priorities for Peace of Mind and provide guidance for the commercial agenda.
• Influence cross-functional partners throughout the organization to find the right places to communicate the consumer/owner Peace of Mind benefits both before and after the purchase of Major appliances.
  Support customer-specific marketing strategy and execution for Peace of Mind initiatives, in partnership with Customer Marketing.
• Have a true understanding of the different customers we serve (i.e. parts distributors, consumers, big box retailers) and how our communications need to be tailored to each.
• Keep track of and leverage competitive/other key durable products Peace of Mind insights and messaging to ensure that our messaging is competitive and relevant.

Who you are:

You are passionate aboutour consumers and owners, our brands, delivering simply outstandingexperiences, and continuously improving through systematic testing anddeployment. You have a vision and a purpose, and you can inspire and influenceothers to not only share it but apply their abilities to achieving it. You work very well with others to moveprojects forward in a complex and global environment. You set the pace and the priorities, and thenyou bring a methodical approach to meeting your goals. You work with urgency,analyzing and adapting to different situations, quickly understanding changes,and reacting confidently and decisively. Your enthusiasm is infectious andinspires and engages your colleagues and collaborators to achieve, deliver, andbe accountable for their work. You'll also have the stamina essential todelivering results in both the short and long term. You maintain high standardsof honesty and trustworthiness and consider ethical implications of issues anddecisions. Maximizing efficiencies and hitting KPIs with a data-driven approachare just the beginning: your real passion is delivering products that changeand enhance lives. The rest is a bonus.

Qualifications Required:

• Bachelor's degree in Marketing or related discipline
• Minimum 7 years of progressive consumer brand management or marketing experience required; B2C services and/or CPG marketing experience preferred

Aspart of Electrolux, we will continuously invest in you and your development.There are no barriers to where your career could take you.

Findmore on:

Electrolux North America: https://www.linkedin.com/company/electrolux/life/northamerica/

Electrolux Home Products, Inc. is an Equal OpportunityEmployer (EOE). Qualified applicants are considered for employment withoutregard to age, race, color, religion, sex, national origin, sexual orientation,disability, or veteran status. If you need assistance or an accommodationduring the application process because of a disability, it is available uponrequest. The company is pleased to provide such assistance, and no applicantwill be penalized as a result of such a request.

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COMPANY DESCRIPTION

Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. In 2017 Electrolux had sales of SEK 122 billion and employed 56,000 people around the world. For more information go to www.electroluxgroup.com.