Sr. Growth Marketing Manager, Website (Temporary)

As NextRoll's temporary Senior Growth Marketing Manager, Website, you’ll join our growth marketing team and will be responsible for driving revenue growth for the business by improving conversion rates across adroll.com and optimizing user journeys to increase engagement and accelerate acquisition. As a Senior Growth Marketing Manager, you will be an individual contributor and will work closely with our marketing, web, design, and analytics teams to optimize adroll.com, landing pages, and the overall online experience to drive growth and revenue. This is a temporary position through August 2024. 

The ideal candidate will be passionate about providing customer-centric web experiences to accelerate acquisition and CRO. You should also have experience with building CRO roadmaps and new processes to keep your projects on track for fast iteration.

This role is open in San Francisco, New York City, or Remote locations. 

Not confident that you check all the boxes? You should still apply! We’ll review your application for other opportunities. We're always on the lookout for talented people and we're committed to developing each employee's career with over 1,800 training classes offered every year.

The impact you’ll make: 

• Own and manage the web experiment roadmap, partnering with cross-functional teams to create, launch, and optimize experiments that improve the acquisition of new customers via signups and contact forms.
• Continuously improve conversion rates by identifying new opportunities for growth, developing testable hypotheses, and running experiments to validate them
• Work closely with key stakeholders and leaders across the organization to understand business objectives and priorities and apply these to the experiment roadmap
• Regularly utilize web analytics tools (Google Analytics and Heap) to identify user journeys and opportunities to further optimize user experience
• Provide recommendations to web marketing team for CTA and social proof placement on existing and new web pages
• Contribute to go-to-market strategy and execution for new feature releases

Skills you’ll bring: 

• 6+ years of experience in conversion rate optimization, or web optimization.
• Strong knowledge of A/B testing, multivariate testing, and other testing methodologies.
• Experience building out CRO and experimentation programs with a focus on driving SaaS acquisition and revenue.
• Excellent problem-solving skills and ability to think creatively to identify new opportunities for growth.
• Strong analytical skills with the ability to analyze and interpret Google Analytics and/or Heap data to make informed decisions.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
• Strong project management skills and ability to manage up when necessary.

Additional Information:

Minimum annual salary of $111,350 to maximum salary of $161,700 + benefits. This is a temporary role ending in August 2024. 

The range provided is NextRoll’s reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors.

Benefits and perks: 

• Competitive pay and fully covered medical
• Join a community of fellow Rollers as a member of one of our Employee Resource Groups 
• Ample opportunities to volunteer with local organizations with NextRoll Gives Back
• For additional benefits not mentioned, visit our Careers page

About AdRoll:

AdRoll is a marketing and advertising platform that helps ecommerce brands grow revenue and save time on one streamlined platform. Make display, social, and email advertising work together and more effectively structure, measure, and optimize your marketing efforts. Powered by industry-leading automation and personalization, the AdRoll platform's machine learning analyzes real-time advertising data to get customers buying. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 140,000 brands since 2007. AdRoll is a division of NextRoll, Inc. and is a remote-friendly company with offices in San Francisco, Dublin, New York City, and Sydney. Get started today at www.adroll.com.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.  To request reasonable accommodation, contact [email protected].