Sr. HubSpot & Salesforce Marketing Automation Specialist (Remote)

Go Maverick Group is working with a B2B marketing agency who is looking for a Sr. HubSpot & Salesforce Marketing Automation Specialist to join their team. The job responsibilities will be split between digital campaign initiatives, Salesforce administration and content development.

Digital Campaigns

• Work closely with other marketing automation strategists and account managers to create, plan and execute campaigns and supporting tactics in HubSpot, Pardot and other platforms
• Monitor and analyze ROI and KPIs to provide insight for improvement
• Execute and report on A/B tests
• Create, report on and optimize nurture workflows
• Bring new technology and best practice ideas to the agency for improving technology implementations
• Serve as a lead resource for client questions about marketing automation--attend client meetings and own HubSpot/Pardot strategy for select clients
• Coordinate trouble ticket items with marketing automation software platforms as they arise

• Support SEO and PPC projects as it relates to marketing automation initiatives

• Assist in standardizing the implementation of digital marketing tactics across the agency

Salesforce Administration

• Create bi-directional syncs between marketing automation tools to clients' Salesforce orgs and generate reports to showcase the return on marketing programs
• Troubleshoot user issues and answer client inquiries
• Document processes and resources to share best practices with clients

Content Development

• Assist with the writing and execution of digital marketing campaigns and playbooks, including emails and social media
• Ensure content written is consistent with their client's brands and personas.
• Coordinate the creation and publishing of digital content (e.g. website, blogs, press releases, etc.)

Requirements

• HubSpot proficient, certification preferred
• Minimum 5 years Salesforce experience, ideally Salesforce Certified Administrator
• At least 5+ years digital marketing and/or marketing automation experience
• Familiarity with Pardot and/or Marketo
• Familiarity with email tools such as Constant Contact, Mailchimp, etc.
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• Google Analytics and/or social media experience a plus
• Working knowledge of HTML, CSS experience a plus
• Prior agency experience is highly preferred
• Proficient in Google Analytics/GA4 -- certification preferred

Benefits

This is a positive, engaging workplace that offers tremendous opportunities for success-minded individuals. Employees enjoy:

• A collaborative, remote working situation
• Competitive salary
• Bonus opportunity
• Full benefits: medical, dental, vision, short/long-term disability
• 401k
• Generous PTO/paid holidays