Sr. Lifecycle Marketing Manager

About Us
At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world's largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
Cloudflare's Pay As You Go (PAYGO) team is growing and we're looking for a highly-motivated Lifecycle Marketing Manager to take the lead on developing and executing marketing automation campaigns throughout the customer lifecycle. Your automations and nurture campaigns will help accelerate time to value for new users, monetize free users, drive expansion, and maximize retention across our wide variety of products available on Cloudflare.com.
From strategy, execution, testing, to reporting - you'll own lifecycle automation for the PAYGO business in addition to partnering with cross-functional GTM teams on a wide range of initiatives.
What you'll do

• Build, manage, test, and optimize multi-channel campaigns that help deliver outcomes tied to engagement and revenue using intelligent and highly personalized communications.
• Own and manage the day-to-day operations of our new marketing platform.
• Develop and regularly report on KPIs related to both aggregate and individual campaigns that will help key stakeholders understand the overall performance of the channels you own and your impact over time.
• Continuously experiment and optimize existing campaigns.
• Work with cross functional teams to develop and iterate on campaigns that meet business objectives while also supporting our lifecycle marketing strategy.
• Develop a deep understanding of Cloudflare's products, user personas, and various in-product customer journeys.
• Collaborate with our design and product-marketing teams to make the campaigns you build compelling and beautiful.
• Ensure all email campaigns comply with current email best practices, laws, and data privacy policies, and consult stakeholders on these areas.
• Proactively monitor our deliverability and take corrective action when necessary.

Examples of desirable skills, knowledge, and experience

• 5+ years of experience in Lifecyle Marketing, CRM, or Growth Marketing at SaaS companies.
• An outcome-oriented mindset with a track record of driving actual business results (like user growth and revenue).
• Fluency in a variety of tools commonly found in the modern marketing stack like Iterable, Amplitude, Google Analytics, Google Ads, etc...
• Demonstrated ability to quickly build and optimize complex workflows and automations.
• Obsessive about data and metrics and strong ability to analyze not only email data, but also clickstream data. Acronyms like CTR, CTOR, CAC, CPA, LTV, CR are not foreign to you. Ability to write SQL is a strong plus.
• Ability to create new email templates in a pinch - knowledge of HTML, CSS, and email frameworks like Foundation or MJML a plus.
• Deep knowledge in customer segmentation, list management, deliverability and CAN-SPAM.
• Excellent written and oral communication skills.

Compensation
Compensation may be adjusted depending on work location.

• For Bay Area-based hires: Estimated annual salary of $149,000 - $183,000.

[Commissions: If applicable include this line:] This role is eligible to earn incentive compensation under Cloudflare's Sales Compensation Plan. The estimated annual salary range in Colorado includes the on-target incentive compensation that may be attained in this role under the Sales Compensation Plan.
Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?
We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers--at no cost.
Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.
Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.
1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here's the deal - we don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you'd like to be a part of? We'd love to hear from you!
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.