Sr. Manager, B2B Product Marketing

Come build the next-gen fintech at Zelle®, where we're relentlessly focused on empowering prosperity in all its forms.

From fast money movement for over 100 million people who can access Zelle® directly through their banking app to new account opening and beyond - we make a difference in the lives of consumers and businesses every day and enable them to live their best financial lives. And we're only getting started.

With a new, state-of-the-art HQ opening this year in Scottsdale, AZ - plus growing presences in San Francisco and Chicago - we're entering our next big chapter.

Make your mark on what's next in fintech with Zelle®.

Overall Purpose

Ensures that we reach the right customer, with the right message, through the right channels, at the right time. Serves as the marketing subject matter expert for a major business line at Early Warning. Actively participates in new product launches and strategic initiatives to influence business outcomes. Represents the marketing perspective on "agile-release teams" to help launch new products/capabilities and enhance existing products. This role will be a key contributor to the marketing strategy for key business objectives.

Essential Functions

• Defines the key messaging and positioning elements for an Early Warning solution area or key initiatives including messaging frameworks by audience and Go-To Market plans
• Develops and optimizes strategic plans to stimulate measurable awareness of the value proposition(s) to meet and exceed the defined revenue goals
• Develops the B2B buyer's journey for new products/capabilities and existing products and partners with the digital and acquisition marketing teams to optimize experience
• Actively engages in ongoing product market research, competitive intelligence, and marketing industry intelligence to continually optimize positioning of assigned solutions
• Develops buyer personas and marketing artifacts as part of the Lean Portfolio Management lifecycle
• Works in partnership with Product Development leadership to understand product technologies and capabilities (and relation to competitive set) to develop core value propositions to fuel effective communication initiatives
• Participates in "Agile Release Teams" to help launch new products/capabilities and enhance existing products
• Works with Content Strategy and Sales Enablement teams to source and produce a variety of content types to assist sales, drive awareness, or demonstrate thought leadership
• Support the company's commitment to risk management and protecting the integrity and confidentiality of systems and data

Minimum Qualifications

• Bachelor's degree in Marketing or Business Administration, a related field or equivalent education/experience required.
• A minimum of ten years of progressive experience in marketing, B2B product marketing or related experience
• Possess a strong foundational knowledge of modern B2B marketing strategies including inbound and account-based thought leadership & lead generation marketing as well as media and analyst relations.
• Ability to absorb complex information and synthesize to create clear and compelling communications.
• Experience working cross-functionally and with virtual teams to drive alignment and execute initiatives.
• Demonstrated business acumen and ability to understand and articulate the long-term market potential and persuasively communicate the business vision and opportunities for growth.
• Proven track record of surpassing objectives and delivering exceptional results.
• Advanced Proficiency in Microsoft Office Suite.
• Detailed-oriented with exemplary project management and people skills to deliver against departmental go-to-market plans.
• Ability to work under pressure and manage multiple assignments with concurrent deadlines.
• Background and drug screen

Preferred Qualifications

• Experience in B2B marketing
• Agency experience a plus.
• Financial services, risk management, internet security or technical service solutions background

Physical Requirements

Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling, and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers.

Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow instructions and perform other related duties as assigned by their supervisor.

Some of the Ways We Prioritize Your Health and Happiness

• Healthcare Coverage - Competitive medical, dental, and vision plans as well as pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
• 401(k) Retirement Plan - Featuring a 100% Company Safe Harbor Match on your first 5% deferral immediately upon eligibility.
• Parental Leave - 12 weeks paid leave plus access to Maven Maternity
• Paid Time Off - Unlimited Time Off* starting on Day 1, plus 11 paid company holidays
• Employee Assistance Program - Resources and tools to help you and your family find a solution to whatever life throws at you.

And SO much more! We continue to enhance our program, so be sure to check our Benefits page here for the latest.

*Unlimited Time Off available to regular, full-time exempt roles only. Our team can share more during the interview process!

Early Warning Services is an Equal Opportunity employer. All qualified applicants and employees will receive consideration for employment without regard to race, color, religion, religious creed, ethnicity, ancestry, national origin, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, citizenship, ancestry, disability, veteran status, genetic information or any other characteristic protected by law.