Sr. Manager, Brand Marketing

Company Overview

Lennox International (LII) is a leading global provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets.

Beginning over a century ago, Lennox International has built a strong heritage of Innovation and Responsibility. Our position as an innovation leader continually inspires us to promote more efficient energy use and a healthier environment through our product operations. Our engaged and diverse workforce is committed to providing climate control solutions that provide the most value and comfort for our customers.

We are proud to have instilled a shared sense of responsibility and commitment among our approximately 10,000 employees located throughout North America, South America, Europe, and Asia.

Job Description

The Senior Brand Marketing Manager will lead the B2B2C brand experience and lead generation for the Residential Heating and Cooling segment. This role will support flagship product and programs through the development and execution of integrated marketing campaigns including content creation, public relations, and management of paid media.

WHAT YOU WILL BE DOING

• Develop, execute, and oversee the management of product and program campaigns, public relations, and paid media efforts to deliver increased KPIs including brand awareness, share of voice, website traffic, lead generation and market share
• Effectively manage brand budget, strategic agencies, and multiple vendor partners
• Drive and maintain overall brand management including brand guidelines, strategic messaging, VOC insights, personas and segmentation and the creation of content assets for use by brand, agency partners and the independent dealer network
• Lead the collaborative partnership with field sales, cross-functional business units and the US & Canada independent dealer network to inform the creation of product selling tools and digital content to enable sales and support new store openings
• Adjusts marketing strategy and plans to meet changing markets and competitive conditions.
• Liaise with other managers to ensure marketing activities are integrated with other parts of the business and align with the overall corporate objectives.
• Lead the high-visibility and high-performing collaborative team of five, plus multiple agencies

Qualifications

WHAT WE ARE LOOKING FOR

• 10+ years marketing, product and/or sales experience, preferably in a B2B environment
• Bachelor's degree in marketing/communications or an equivalent combination of education and experience
• Collaborative team player with strong critical thinking and problem-solving skills
• Possess a strong data and insights driven business acumen in B2B and/or B2C marketing strategy
• Leadership presence. Ability to engage and influence key stakeholders across the enterprise
• Demonstrated ability to lead and manage a high performing team and cross-functional work groups

WHAT WE OFFER

At Lennox, we realize that our greatest assets are our employees. This is why we are committed to providing limitless opportunities for growth and development of all of our employees, largely promoting from within the organization. Lennox offers employees a variety of flexible work options, as outlined in Lennox's FlexWork guidelines, including the potential opportunity for remote work for select positions.

In addition, you will receive:

• Competitive base salary
• Excellent medical plans designed to support healthy lifestyles
• Mental and financial health programs
• Outstanding 401k with company matching
• Employee stock purchase program
• Community involvement opportunities
• Robust employee assistance program
• And much, much more!

WE VALUE DIVERSITY

Here at Lennox, we believe that diversity and inclusion is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Our goal is to build workplaces that reflect the communities where we live and work, support the growth and development of each team member as they strive to reach their full potential, and empower them to be their authentic selves. Lennox is an equal opportunity employer.

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