Sr. Manager, Brand Partnerships (Sponsorships)

Partnerships and Sports Sponsorships Manager

The Partnerships and Sports Sponsorships Manager role will help support TIAA's most critical and strategic brand and sports partners. This role is responsible for working closely with the Head of Partnerships to support and strengthen the relationships of our existing and new partnerships and sports sponsorships. This role will partner closely across the brand team and sales teams within TIAA and Nuveen to execute the partnerships/sponsorships strategy to drive overall awareness/ consideration, support sales teams with unique business development opportunities and demonstrate our commitment to our communities. Specific responsibilities include:

Key Responsibilities and Duties

• Help manage the strategic approach across all brand and sports partnerships / sponsorships, leading end-to-end short- and long-term campaigns that support sponsorships, including planning, creative, budgeting and defining appropriate metrics to monitor performance against forecast and goals.
• Integrate multiple departments to streamline and maximize sponsorship efforts across the enterprise, successfully working with external sponsorship contacts, vendors, agencies and brand activation teams
• Manage the partnership strategy with the goal of building national brand awareness and familiarity by aligning TIAA with areas of consumer interest to deliver relevance at the intersection of brand, our clients and what we stand for:
  • Break-through competitive clutter through mix of traditional and non-traditional
    sponsorships that showcase our brand and values.
  • Connect TIAA and Nuveen sales teams directly to our key clients by creating
    meaningfully engagements that lead to measurable outcomes.
  • Demonstrate our commitment by taking a purposeful stand for our communities and fight for the people who need us.
• Manage cross-team processes as it relates to internal/external communication, integrated planning, integrated deliverables & knowledge sharing.
• Research sponsorship trends, competition, and other industry insight
• Help establish overall goals and metrics for measuring and benchmarking efforts.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level

7IC

Related Skills

Advertising, Audience Segmentation, Budgeting, Collaboration, Communication, Customer-Focused Campaign Development, Ensures Quality Audience Engagement, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Creativity, Marketing Strategic Planning, Marketing Writing Effectiveness, Negotiation, Prioritizes Effectively, Search Engine Marketing, Timely Outreach, Vendor / Partner Management

Base Pay Range: $91,900/yr. - $110,200/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: [email protected]

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