Sr. Manager, Channel Marketing (Best Buy)

Position Summary

Making the future is everyday life at Samsung. We're seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset - better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities.

Position Overview

Reporting into the Director of National Retail Channel Marketing - the Sr. Manager, Channel Marketing will be responsible for driving marketing efforts for mobile product portfolio in the US working closely with Samsung's wireless regional carriers and cable operators. Furthermore, the scope focuses on integrated go-to-market planning, market analysis, and best-in-class Samsung Galaxy branded experience within wireless carrier settings. This role will provide thought leadership to multiple marketing and cross functional support teams in mobile marketing, corporate marketing, retail operations as well as multiple agencies in the development of demand and traffic generating marketing campaigns, in-store experiences, promotions, and comprehensive advertising materials & plans, including experiential campaigns. Must develop and deliver executive level recommendations followed by action plans managed to completion.

Role and Responsibilities

Responsibilities and Duties:

• Formulate and manage channel marketing plans and programs, including formulate Go-To-Market strategies for national and regional retailers such as BestBuy, Amazon, Walmart, Costco, BJ's, etc. across all of Samsung's Mobile product categories: Phones, Tablets, Watches, PCs, Accessories and Services.
• Execute marketing tactics flawlessly during all product lifecycle elements while ensuring brand consistency.
• Responsible for actively managing multi-million dollar digital advertising programs.
• Responsible for the end to end online customer experience journey
• Manage marketing spend and investment strategies for assigned accounts, evaluating campaign effectiveness while driving attainment of various marketing KPIs.
• Work with cross functional teams (Project Management, Product Planning, Retail, Finance, etc.) to create, update and drive product launch schedules, marketing and ecommerce placements for all new products ranged at assigned partners.
• Establish a comprehensive master launch preparation schedule capturing all key launch milestones and unique requirements for each of the assigned accounts.
• Work with various teams to establish creative asset (e.g. photography, logos, key visuals, messaging, etc.) delivery schedules that support the needs of each assigned retailer.
• Responsible for the strategy for in store customer experience journey
• Work with various internal teams to conduct data collections, research and insight creation to determine unique selling points for each retailer.
• Work back with broader, central channel marketing team on various strategic acquisition and retention driving initiatives such as hyper-local, regional strategies and execution.
• Collaborate with Cross-functional teams to drive CDM, media, partnership and experiential programming planning and execution.
• Lead the foundational elements of the communication strategy from 1) translation of the target consumer into addressable audiences, communities and opportunity segments to 2) Leading the preparation of the messaging strategies and toolkits.
• Responsible for communicating the product positioning throughout the team and assisting the sales organization in developing customer presentations.
• Present clear and actionable analysis and recommendations to leadership and assist in developing comprehensive channel marketing overview strategy.
• Work effectively in a team environment, at times with a limited amount of direction.

Background/Experience Required:

• Bachelor's Degree with 8+ years of experience in channel marketing, trade marketing, or consumer journey marketing. MBA a plus.

• Strong Social and Digital expertise - including mastery and optimization of tactics like PPC, Display Ads
• Strong CDM/CLM/CRM experience
• Positive attitude and ability to thrive in a dynamic, ambiguous environment
• Partnering with Sales to drive sales and market share growth.

• Prior experience in marketing in high-tech, telecommunications environment or retail industries preferred
• Comfortable working in a dynamic fast paced industry and matrix organization with multiple constituents
• Should have advanced MS Excel and MS PowerPoint knowledge and skills
• Strong communication, both written (PPT presentations) and oral skills
• The ability to work both independently or in a team environment to achieve personal and team project goals, including the completion of assignments within and exceeding established time frames

Skills and Qualifications

Physical/Mental Demands:

Work is generally performed in an office environment. Operate a computer keyboard and view a video display terminal between more than 50% of work time, including prolonged periods of time. Requires considerable work utilizing high visual acuity / detail, numeric / character distinction and moderate hand / finger dexterity. The movement and transportation of equipment, most of the time is under 25 pounds. Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenges and project management deadlines. Machines, tools, equipment, and work aids include PC's, printers, copiers, faxes and other equipment commonly associated with an office work area. May require working additional hours beyond normal schedule. Travel varies depending on position.

In order to comply with the federal vaccine mandate, Samsung requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualify for an exemption.

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COVID-19 Vaccine Mandate

Samsung Electronics America requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualifies for an exemption. More details on how to apply for an exemption are provided after the application process is complete.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.